The Socio Cultural Analysis Marketing Essay

The Socio Cultural depth psychology merchandise EssayFinance/AccountingHuman imaginativenessMarketing departmentSalesDistri providedionRelation ManagementCustomer ICT department business Operation facet into and DevelopmentFinanceThe scholarship that describes the administration, creative activity and guinea pigof money, banking, credit, investments, assets and liabilities. Finance consists of frugal systems, which accept the public, private and government seats,andthe study of finance and financial instruments, which can transmit to numerous assets and liabilities. Some impulse to divide finance into three contrasting categories public finance, comp some(prenominal) finance and private finance. All three of which would contain many an(prenominal) sub-categories.Human ResourceHumanresources (HR) is a phrase that is use in business to reach to the volume who work for a corporation or association. It also is used to refer to the section of a union that is liable for ma naging those resources, such as hiring and training bare-ass human resources and supervising the benefits and reimbursement packages provided to all of the companys employees.( Deborah,2012)Marketing DepartmentThe securities industrying department should act as a channel and bunk the companys other departments in developing, producing, satisfying, and servicing goods or services for their customers. Communication is rattling important. The foodstuffing department normally has a superior understanding of the market and customer requirements, just should non work separately of intersection finish or customer service. Marketing should be concerned, and there should be a meeting of the minds, whenever discussions argon held concerning new product development or any customer-related function of the company.( Obringer,2012)SalesSales department one of the almost popular and vital function in both business as sales department is responsible for the sales taking consecrate bes ide this the department keeps the account books of the actual levels of sales, the activities of businesss competitors, request of new product from customer and improvement of old product or new design.Distri merelyionA plan formed by the administration of a manufacturing business that specifies how the firm intends to transmit its products to mediators, retailers and end customers. larger companies involved in make products give typically also delegate together a detailed mathematical product scattering plan to lean it.Relationship managementA strategy employed by an memorial tabletin which a continuous level of engagement is maintained surrounded by the organization and its audience. Relationship management can be amid a business and its customers (customer relationship management) andbetween a business and other businesses. end product OperationAny part of the industrial procedure that is treated as a diverse element for the purposes of such plan and organizational co nsiderations as planning, accounting, and control. A production process is characterized by stability in both the labor process and the equipment used by the operator. Distinctions atomic number 18 make between basic technological operations, auxiliary operations, and servicing operations.( SHUKHGALTER, 2010)Research and DevelopmentResearch and development, often called RD, is a phrase that means antithetic things in incompatible applications. In the world of business, research and development is the phase in a products life that might be considered the products conception. That is, basic science essential cost to support the products viability, and if the science is lacking, it must be discovered this is considered the research phase. If the science exists, then turning it into a useful product is the development phase. gain terminology refinements might call it engineering to refine production so that the product can be made for a cost that appeals to consumers.( Harmon,201 3)1.2 transnational Marketing Services Pvt. Ltd. (IMS) Founded in 1993 is the Authorized Distributer of Samsung Mobiles since 2001 in Nepal, They are the pioneers in the nepalese market in terms of mobile cry importers.Samsung Mobile Nepal (IMS) available to approximately 20 million people by covering all 14 zones of the country and 55 Districts. IMS is the only company to do 4 authorized mobile service centres across different zones which have been providing excellent after-sales services. Samsung Mobile has all kinds of phones with different features as per our demand and even to a greater extent A wide range of economic phones as well as high end smartphones made them the leading mail with market share of approx. 80% in the Nepalese smartphone industry. at present, they have the worlds most highly advanced and innovative mobile phones.Strong recommendations from retailers, press reviews, consumer opinions, brook to a high rate of product referrals, distinguish recognition and current momentum. Combined, these recommendation channels nourish the connection between Samsung and its community as market share increases. And because they invest wholeheartedly in refining the personalize communications experience, they champion the customer as the hero through every stage of innovation.2.1A spikeholder is any individual or organisation that is unnatural by the activities of a business. They may have a direct or indirect interest in the business, and may be in partake with the business on a passing(a) basis, or may tho occasionally.( Riley ,2012) Stakeholders are party that has an interest in an enterprise or project. The primary coil stakeholders in a typical corporation are its investors, employees, customers and suppliers. However, modern surmisal goes beyond this conventional nonion to embrace additional stakeholders such as the community, government and peck associations.It is true that all stakeholders should to be dealt equally but in realit y some are important or potent than others so their bring is handlely to be greater in the organization. each stakeholder is to be considered in target to achieve the goal of the company. But, every stakeholder does not have the same influence in the organization. The influence of a stake holders depend upon the type of the company. In the market oriented company, customers are more influential but in service oriented company like hospitals employee are more influential. But here are going to analyse about the most influential stakeholder, there is always a formulae to auspicate and conduct analysis about in business and in this causa we can calculate using the formulae Influence=Power*Interest. The idea is to manifest which stakeholders have the most influence by estimating each stakeholders individual world-beater over and interest in the organizations affairs. The stakeholder with the highest combination of power and interest is credibly to be those with actual influen ce over preyives. Power is the stakeholders ability to influence objective (how much they can), while interest is the stakeholders willingness (how much they care) (ACCAGlobal, n.d.).3.1 cocoa is the object of our affection. Its a sensory adventure not only to eat umber, but also to smell it and look at it even unwrapping it is exciting.(woods,2010) Over the years, coffee tree has adopted many forms. Its available not only for making beverages and confectionaries, but also for the production of patisseries and savory dishes alike.Since the early days of drinking chocolate making following the invention of the hydraulic press, chocolate has been used a afford for many occasions. Also associated with feelings of sensory pleasure and love, it has found a place in our heart since the very beginning. (woods,2010) coffee tree has taken a plastered market all over the world including Nepal. There are many chocolate companies, which have taken market for many years. The successful cho colate companies, which have managed to do pretty well in Nepali market for many years, are fitKat. turnout Kat is a chocolate-covered wafer biscuit shut confection that was created by Rowntrees of York, England, and is now produced worldwide by Nestl, which acquired Rowntree in 1988,except in the United States where it is made under licence by The Hershey Company. for each one stop over consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar separately. Bars typically have 2 or 4 fingers. Single fingered larger Kit Kat Chunky bars are also popular.Market OverviewToday Kit Kat has become one of the leading chocolate brand in Nepal. It has successfully become a part of Nepali culture. The KitKat products are being used everywhere by everyone. The KitKat is the most preferred Chocolate produced by Nestle. Kit-Kat can be found in every stores. therefrom we can say that KitKat is one of the best selling chocolate In Nepal.Political AnalysisPolitical factors contain government policy and positive issues and define both official and unofficial rules under which the firm must function. Some examples include (quickmba,nd)tax policyemployment lawsenvironmental regulationstrade restrictions and tariffspolitical stabilityKitKat is one of the best selling chocolate in Nepal so it has to meet all the standard laws and the regulation set by the government of Nepal. If the company didnt meet the standard set by the organization of Nepal, it should pay fine as per the rule. The political situation of Nepal is not stable, The chocolate kitKat may face many problems, as the political condition of Nepal is not stable. The unstable political condition of Nepal, may affect the market of chocolate. As Nepal is on extreme phase, no proper fixed rule has been made so far. People are facing sudden economic problem.Price of daily products are increasing rapidly Therefore, the increase of daily product s price will affect the sales of chocolates.Economic AnalysisEconomic factors influence the buying authority of potential customers and the firms cost of capital. The following are examples of factors in the macro economy (quickmba,nd)economic growthinterest rangeex diverseness ratesinflation rateEconomy means money. Economic is on the rudimentary factor of any types of business. KitKat needs to be aware about the economic condition of the country, economic growth rate, and national per person capital income, in which they are willing to start their business. Nepal is one of the developin countries. Many peoples are stil beneath the mendicancy line. Poor People cannot afford price of Kitkat. They must look into this and reduce their cost and target those people who are under poverty line also. Unless, KitKat target the poor people also, it cannot reach to every people of Nepal.Socio-Cultural AnalysisSocial factors consist of the demographic and cultural aspects of the exterior m acro environment. These factors influence customer wants and the size of possible markets. Some affable factors include (quickmba,nd)health consciousnesspopulation growth rateage distributioncareer attitudesemphasis on safetyNepal is the country having the people belongs to different cultures and societies. It has different culture, language, good and lifestyle. KitKat will be greatly affected by social and cultural environment of Nepal. KitKat has to developed strategies as per the belief and culture in country like Nepal.KitKat has to develop effective strategies in order to meet different lifestyle according to consumer behavior. Company is very subject on the consumer lifestyle and their attitude. Product cannot be successful until company has equal beledge about the social and cultural aspect of the country. KitKat has to consider social and cultural factors in order to achieve their strategic objectives.Technological boldnessTechnological factors can worse barriers to ent ry, reduce least efficient production levels, and influence outsourcing decisions. Some technological factors include (quickmba,nd)RD activityautomation engine room incentivesrate of technological changeTechnology is the major aspect of business.Technological change has the most rapid, persistent and profound effect. It creates opportunities for new products and product improvements and of course new marketing techniques over the internet.KitKat uses technology by taking orders via telephone and online by internet. Moreover, KitKat uses technology in various business activities such as record of their customers and employees. However, in context to Nepal, it is still far behind the international standard. prefatorial technological infrastructures like internet are available here. Which helps the customer to know about new products.RefrencesWhat is Human Resources?. wiseGEEK clear answers for common questions. N.p., n.d. Web. 19 Jan. 2013. .Obringer, lee(prenominal) Ann. HowStuffWo rks How Marketing Plans Work. HowStuffWorks assembly line Money. N.p., n.d. Web. 19 Jan. 2013. .What is distribution strategy? definition and meaning. occupancyDictionary.com Online Business Dictionary. N.p., n.d. Web. 19 Jan. 2013. .pros. Finance translation Investopedia. Investopedia Educating the world about finance. N.p., n.d. Web. 19 Jan. 2013. .Production Operation definition of Production Operation in the Free Online Encyclopedia.. Encyclopedia. N.p., n.d. Web. 19 Jan. 2013. .What is Research and Development?. wiseGEEK clear answers for common questions. N.p., n.d. Web. 19 Jan. 2013. .pros, following the strategies of the. 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