History Essay Example | Topics and Well Written Essays - 500 words - 2

History - Essay Example Scott and Shade point out that the civil rights movement fights motivated others to struggle for justice. Through peaceful direct action and registration of voters, student movement gave origin to profoundly liberation experiences that afterward engulfed American campuses and, soon after, American war in Vietnam (221). According to Reichard, in 1950s, there was underlying poverty in America and so was tranquility and domesticity visible than real. In the growing civil right movements, African-American men and women prearranged their communities and launched firm protest against prejudice and separation, taking courage from national liberation movement in all over the world. Reichard further explains that women’s movement took shape in most part of the world – advocated for socialite feminism evolutionally change, called for extension liberal feminism of the rights of men and women, exploitation of reproductive capacity and women sexuality and devaluing of women radical feminism. Civil right society had a wide range of objectives.

Realism, Liberalism and Marxism Essay Example | Topics and Well Written Essays - 2500 words

Realism, Liberalism and Marxism - Essay Example This research will begin with the statement that according to the theory of realism, self interest is the motivating force behind world politics and hence there exists a competition among various stake holders and parties in the global scenario for safeguarding their self interests. In a society based on the principles of realism, moral values, ideological concerns and social considerations have less importance, whereas the national interest and security of the nation is always given the prime importance. Realism presents a materialistic approach to the working of things and considers the material benefits the ultimate target of all kinds of political and social struggles. The theory of realism has given rise to various other theories of international relations, of which power politics is the most widely studied. Power politics derives its basic ideology from realism and extends the safeguarding of interests of the nation to promoting aggression against other nations. According to po litical realism, there are certain rules and laws which govern the political scenario in society and these laws are deeply rooted in the human nature. Therefore the understanding of laws of human nature is imperative for improving the society. Human nature is perhaps the most consistent trait humans have because it’s the same as it was in old civilizations and thus the theory of politics was developed in ancient times. The various aspects of realism are based on ascertainment of facts and their extensive analysis. A foreign policy based on the principles of realism is never ambiguous and is clear in the consequences and future scenario which it tends to create. Therefore the policies based on realism do not serve long term objectives. Realism defines interests in terms of power with no questions of moral qualities and cultural or traditional preferences; realism presents a very realistic picture of the global political scenario in which the nations and states which have power do not care about the morals and values set by other cultures or the international community as a whole, for them power struggle is the deciding factor in all situations. Therefore the nations should learn to protect their interests by becoming powerful or by siding with the ones who have the power because this is the only way of survival in the world. Realism gives very less importance to moral values and traditions because of the belief that actions are judged by their consequences, therefore an actions which is taken to safeguard the moral values is never justified in realism if it puts the national security at risk. Morals cannot be made a part of the realist theory or international relations because ‘moral values’ is an extensively relative term with different interpretations in different societies and cultures therefore religion, moral values, traditions and culture does not and should not have any sort of involvement in the political dealings of a statesman (Str emmel, 2004). The theory of realism traces its history back to ancient Chinese literature and hence it has influenced the global political scenario from the very beginning of human civilization. Sun Tzu, an ancient Chinese scholar in his book the Art of War used realism to defend various war strategies of that time. Greek historian Thucydides is considered as the father of the theory of realism and he for the first time came up with the concept that might is always right and moral and ethical grounds are never considered in war and international politics. Another ancient scholar who based his teachings and writings on the theory of realism is Chanakya, the teacher of the first emperor of united India, Chandragupta Maurya. It is believed that it was the influence of the teachings of Chanakya which motivated Chandragupta to conquer the various parts of subcontinent and form a powerful and united empire in India. The teachings of Chanakya were based on the concept of power politics and he always convinced Chandragupta that the only way of survival in this world is by seizing immense power and maintaining an aggressive stance against

Swot Analysis Of The Garden Company Limited

Swot Analysis Of The Garden Company Limited Garden supplies thousands of food products to todays retail and catering markets, with many of their products internationally awarded. As one of the largest bakery production corporations in Hong Kong, they are well equipped with state-of-the-art large-scale equipment. Their technology, quality, output and market development have long reached International Standards. Gardens wide assortments of products, high sales volume and extensive market penetration have long been broadly recognized. To further cope with rising market demand, they continue to inject large sums of investment into product research and development as well as upgrading their technology and production hardware. The various production procedures are completed with the most sophisticated equipment in their factory. Computer automation is integrated in all the processes from production to packaging, fully manifesting the remarkable results brought about by scientific management. Furthermore, their principal factory in Sham Tseng with a total area of 70,000 square meters carries out the production lines for bread, cakes, biscuits, candies etc. Unlike most firms in Hong Kong, Garden was a pro-China company and had been supplying bread to Chinese army during World War II. The firm closed its operations during the Japanese occupation of Hong Kong from 1941 to 1945. The company expanded with the growth of Hong Kong before and after World War II and benefited from the influx of immigrants from Mainland China. In the 1980s and 1990s, Garden products were shipped overseas to Chinese communities around the world. Besides their major business in Hong Kong, Garden has also been actively taping into the Mainland China market since the 1980s. Factories had been set up in Dong Guan and Yang Zhou to introduce the advanced technology into the food manufacturing industry of the Mainland. Achieving the ISO9001 certification in 1997 was a milestone in their history. It demonstrates that Garden, with its world-class corporate management and modern operation system, is a globally acclaimed food manufacturer. Today, the company remains a privately owned family (Cheung family) business with several joint ventures with mainland Chinese firms. It is one of the few Hong Kong firms with manufacturing operations still in Hong Kong. All Garden products are made of the finest ingredients selected from all around the world, for example their barley is from Australia, flour from the United States, milk and butter from New Zealand, just to name a few. Their long-standing experience, fully-automated technology and packing equipment together with careful quality control guarantee that every product of theirs can meet strict quality testing and safety standards in many countries. With the past 80 years of excellence, Garden has successfully established itself as a distinguished brand supported and favored by many consumers around the world. Their products currently reach many major Chinese communities in as far as Europe and America. Today they are actively developing overseas markets in order to offer their quality foods to consumers in different corners of the world. With more than eight decades of experience in food production, the Garden Companys determination in offering quality products and services and its innovative spirit are as strong as ever. Looking ahead, they will continue with their commitment to producing nutritious and quality food with the pursuit of perfection. QIE, which stands for Quality, innovation, Efficiency, serves as Gardens corporate mission with the objectives to lead their staff to pursuit of superb quality, continuous innovation and achieve efficiency enhancement. It is through the implementation of QIE that the recognition and reputation of their brand have been greatly elevated. To realize their goal of QIE, the Company puts LTC Learn, Think, and Communicate into practice with all their working together to continuously improve the manufacturing of quality products, developing new technologies and new product values so as to satisfy the ever-heightening needs of consumers. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis Strengths: Garden has a global brand, it is a strong brand, strengths including brand recognition, brand quality, economies of scale, strong distribution network, strong distribution chain, supply chain, strong international operations, online growth, good reputation, reputation management, market share leadership, effective marketing strategy, experienced personnel, strong management team, effective communication, extensive customer base, loyal customers, cost advantage, asset leverage, competitive pricing, original and unique products, high research and development, advanced equipments, innovation, etc. Apart from all these company strengths, they are famous in Hong Kong. I believe that all households in Hong Kong consume their products, one or the other on a regular basis. They are considered second to none in the bakery industry. Weaknesses: Due to Gardens huge range of products, coupled with a substantial global retail network, bad communication is unavoidable, it happens from time to time. Furthermore, they experience diseconomies to scale, at times over leveraged financial position, and weak corporate governing practice. Since Gardens range of products is for the public in general, many of their competitors go to the upper end market, for example to high class customers such as hotels and delis, and leave Garden in the lower end market for many years. Opportunities: Garden basically has a healthy financial position. They did some acquisitions, merger and takeovers on a small scale basis. They also tie up with international events to capitalize on synergy opportunities for growth of the operation. They continuously look for new markets; expand in Asia, expand into online shopping; decrease its taxation through donations to charity organizations. In the era of emergence of international middle class, and change in consumer lifestyles, they are constantly changing their products to expand their customer base, and their service lines like new products such as drinks and snacks, and new service such as mail order. Threats: Although Garden has a lion share in the bakery industry, they have many competitors in the high end sector. With Hong Kong returning its sovereignty to Mainland China, Garden is facing many financially strong competitors from the Mainland. There are new competitors from the Mainland entering into this relatively small market. As far as their foreign business is concerned, foreign exchange rate changes affect its imports/exports strategies. The volatility in fuel costs, rising costs of business, pricing pressures, potentially slowing global economy, changes in demographics, change in consumer lifestyles, changing to cheaper technology, substitute products, changing consumer patterns, growing power of customers to set the price etc. are possible threats Garden has been facing during the past few years. Porters Five Forces analysis Competitive Rivalry within an industry: Since multi-market competition exists, rivalry between competitors in the industry is extremely intense. Companies in the industry have started new businesses to increase the level of competition with one another and compete heavily for geographic markets. There is no clear dominant market share player in the industry. Though the industry currently has relatively high growth, much of the business is cyclical, which leads to intensified competition in economic downturns. High fixed costs also contribute to intense competition. More recently, the continued growth of online shopping, mail orders, combined with increasing awareness of door to door logistics arrangements have been giving Garden headaches and they have been streamlining their services in this competitive environment. A few remarks are listed below to introduce some of Gardens international and local rivalries. Sara Lee Corporation Sara Lee Corporation is a global consumer products company with food, beverage, and household and body care lines of business. With powerful brands, such as Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Senseo and its namesake, Sara Lee, the company has leading positions in numerous categories in the more than 180 markets in which it competes. In Hong Kong, Garden has two main competitors in its frozen and fresh breads. For frozen breads, it major rivalries are Maxims, Sara Lee. For fresh breads, Garden is facing numerous small size competitors, in particular in the western style restaurants which bake on an everyday basis for its afternoon tea customers. Competitive Rivalry is a strong force in the bakery industry because the competitors use price cuts to compete, there is a low cost product range and there is ease in switching brands, and the companies in this industry can diversify and acquire other companies for strategic growth and for synergy purposes. Threat of New Entrants: The threat of new entrants into this industry is relatively low because of the scale required to make companies in the industry competitive. Capital demands to fund all of the assets required in the industry are extraordinarily large, making competition from entrepreneurs or small companies very difficult at this level of market competitiveness. Economies of scale are necessary for the business to be profitable and because of the intensity of rivalry, customers are difficult to attract. While the basic service of shipping goods would be relatively easy for new entrants to imitate, the competitors in the industry have created value and high switching costs for their customers through proprietary technologies. Threat of New Entrants is a weak force in this industry. Each company currently in the industry has strong brand images, leaving a harder job for new companies. The capital expenditures to start a bakery company are large, and the companies currently are achieving economies of scale by going global. Any smaller company will not be able to achieve these right away, not allowing them to compete on prices. Another factor threatening potential entrants is trade tariffs and international regulations. Most companies currently in the industry have already established relations with foreign countries. New companies will have to prove themselves to foreign companies, suppliers, and customers. Threat of Substitute Products: The threat of substitutes is currently high for the industry, but major technological or governmental foods regulations could change that. As mentioned above, although Garden has a lion share in the bakery industry, they have many competitors in the high end sector, for example Maxims, Saint Honore, Tai Pan Bakery etc. Garden is also facing many financially strong competitors from the Mainland. The latter produce substitute products such as dumplings, dim sums to suit the changing consumers taste. This is one of the many reasons why Garden has been continuously modifying the ingredients and packaging of their products during the past few years. Threat of Substitute Products is a strong force in this industry. There are plenty of substitute products in the market. Bakery retail outlets such as Maxims, Saint Honore, Tai Pan Bakery etc are conveniently located in all the 18 zones. One can literally find either one of them in almost every main street in Hong Kong. These competitors also offer very competitive prices which make potential consumers lose their brand loyalty and easy to switch to another brand. Bargaining Power of Suppliers: Suppliers bargaining power is fairly low in the industry, but different suppliers have slightly different pricing strategies to fight for their survival. Competitors are also on the same footing with suppliers, as they are all subject to the same prices, although they may have hedged differently. Labour is a major factor of production in the industry and differences between companies regarding labour contracts subjects them to varying degrees of supplier power. Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm, when there are few substitutes. Suppliers may refuse to work with the firm, or, e.g., charge excessively high prices for unique resources. This is a strong force if the suppliers serve different industries with their raw materials. If a supplier only has accounts or the majority of their accounts with different companies, they will not be able to control prices and supplies. Bargaining Power of Buyers: Customers in the industry initially have power, but once they commit to a bakery, their bargaining power decreases significantly. New customers can easily shop around for price or level of service in the beginning, but once they have chosen a bakery and buy their product, they are usually loyal to them. Customers are likely to become loyal to a certain provider because of long-standing relationships or personal interaction with the company. This is a moderate force in this industry because competition keeps prices similar among the companies. The only difference is degree in loyalty. Also, the buyers of the services in this industry are reactionary. They do not know the technology before it happens. They become dependent on the technology, service and speed offered by the companies in this industry and will pay for it. SCOR (Supply-Chain Operations Reference) Model Planning activities: Gardens target customers are the public in general, whether they be as young as 2 years old, to as old as 99, they could be Gardens customers. Their pricing strategy is value for money. Their marketing slogan has been nutrition you need every day with the highest quality. These planning activities have proved to be most successful and made Garden the leading supplier in the bakery industry, in particular in the breads, biscuits and cakes sectors. Sourcing activities: According to the reading materials I searched and found, Garden has been purchasing all the baking ingredients directly themselves. However, they do outsource through logistic companies in their delivery activities. Locally, they need to deliver their fresh breads every early morning to hundreds of retail outlets. They also need to deliver fresh buns to all McDonalds franchisees. Furthermore they also deliver a range of fancy breads to airline caterers, hotels and restaurants. Internationally, they outsource transportation companies as well as freight forwarders for special orders such as wedding and birthday cakes. Internally, they outsource information technologies, finance and accounting, sales and marketing, foods testing etc. just to name a few. Make or production activities: Gardens upstream suppliers are worldwide. These included but not limited to flour, sugar, milk, cocoa, vanilla, wheat, soda powder, etc. again just to name a few. Countries included but not limited to (in alphabetical order) Australia, Canada, China, Europe, Latin America, and the United States. Bread Production Gardens bread production lines operate on a 24-hour basis, of which one is the first fully-automated line for hamburger buns in Asia. Apart from the retail market, they provide a huge volume of wholesale goods, which include bread, pastry and frozen dough products to major fast food chains, restaurants, hotels and airline catering services in Hong Kong. With their far-ranging businesses, they are committed to providing consumers with better choices with continuous innovations. Biscuit production Garden possesses diverse expertise, equipment and automated production lines to produce a wide variety of biscuits including wafers, cookies, sandwich biscuits, saltine, crackers and assorted biscuit gift packs to meet market demands. Cake production Their wide range of cakes has long been famous for its high quality and great taste. To cope with market demand, Garden produces cake products with highly efficient production lines, of which one is fully computerized for producing mini-cakes. With a wholehearted contribution from over 1,200 employees, Garden has established itself as the most reputable manufacturer in the local industry. Order processing information systems All market interactions, from the understanding of aggregate demand to the fulfillment of each order are not done wholly by Garden internally themselves. Some logistics are being outsourced, in particular for the overseas markets in Northern and Latin America, Australia, Europe, and Canada. Garden normally receives their orders through phone, fax and e-mail or e-order. Its IT department uploads orders to the printing invoice system. Automatically, these invoices pass to its distribution department for delivery. After deliveries, these invoices will be, again automatically, sent to its accounting department. The latter department then issues credit notes to the appropriate customers. Currently they are still using the information systems designed by IBM. Quality Control foremen in Garden are made responsible to ensure that expiry date, and appearances are properly done, and presentable. All delivery vans must have the correct temperatures for the different kinds of products. Delivery activities: Different transportation teams are required for different products. Fresh breads, frozen breads, biscuits are being delivered by the China and Hong Kong transport teams. Fresh bread team has about 60 vehicles to deliver 4,000 orders per day. These trucks are recognizable easily on the streets. Frozen breads and biscuits teams have about 20 vehicles to deliver 400 orders per day. Three trailers are being outsourced for the Mainland China and Hong Kong markets. As mentioned above, Garden does outsource through logistic companies in their delivery activities. Locally, they need to deliver their fresh breads every early morning to hundreds of retail outlets. They also need to deliver fresh buns to all McDonalds franchisees; deliver a range of fancy breads to airline caterers, hotels and restaurants. Internationally, they outsource transportation companies as well as freight forwarders for special orders such as wedding and birthday cakes. Not only that Garden wants to manufacture the best products, they also want to provide their best delivery service. Return activities: Garden guarantees its products are fresh and proper. They promise their retailers that they will replace any damaged or rotten items, that is if that happens. Garden has agreed with their retailers that they will pick up any expired items on their shelves. Assess how well the organization implements the supply chain management As mentioned right at the beginning of this report, Gardens major upstream suppliers are from the US, Canada, and Australia whereas their three biggest downstream suppliers in Hong Kong are supermarkets Wellcome, ParknShop and Mcdonalds. As far as this report is concerned, I would focus in the downstream supply chains; and before I go into how well Garden implements the supply chain management, I would like to introduce Gardens major downstream supply chains Wellcome, ParknShop and Mcdonalds. Wellcome Wellcome is Hong Kongs longest-established supermarket chain, they have an overall staff of 5,000 in more than 240 stores and serves more than 14 million customers every month. ParknShop ParknShop is one of the two largest supermarket chains in Hong Kong (the other is Wellcome Supermarket). ParknShop operates more than 260 outlets in Hong Kong, Macau, and Mainland China. ParknShop has more than 200 stores and 9,000 employees in Hong Kong. Mcdonalds McDonalds Corporation is one of the worlds largest chains of hamburger fast food restaurants, serving nearly 47 million customers daily. Most of their breads in Hong Kong are supplied by Garden. Although Garden does supply their products to airlines catering companies, hotels and restaurants, as well as supply chains such as 7 Eleven, Circle K and etc., I am not going to introduce these supply chains on a one on one basis. Basically these supply chains are owned by substantial and listed companies with well-trained management teams. Top management, as well as middle management personnel at Garden have very good business relationships with their supply chains. They have properly done legal contracts specifying all the details in supplies and payments. I have not been able to find any past news regarding any communication breakdowns between Garden and its supply chains. I have neither been able to find any past law suits about Garden suing any of its supply chains for non-payments, nor any company suing Garden for not delivering its responsibilities although there have been rumors that Garden has been finding it more and more difficult to get their payments on time during the past few years. Based on these findings, I believe Garden has been successful in its supply chains management activities. Suggest solutions/ways to improve the organization business; especially by improvements on supply chain management of the organization Supply Chain Management (SCM) is not created to suit for every company. It can succeed only with top management commitment and managers loyalty in executing those management strategies. Gardens management teams need to spend time in evaluating whether new SCM, inclusive of international networks, is suitable to be implemented into their company and how it could be successful. Garden bread has long history in Hong Kong that the fundamental target market should be the mass public served as the stable diet. With the increasing awareness of healthy eating, the variety of healthy consciousness products have been promoted like multi-grained, whole wheat, high calcium low fat breads. It is the general social trend and also serves as one of the marketing strategies that focus on the targeted middle-class, office-ladies and health consciousness customers. The relative advantage of Garden obviously is its long history and well-developed manufacturing factories, well-connected distribution channels, competitive retailing price and, of course, the well-known and long established brand name. On the other hand, these relative advantages might contribute some shortcomings in terms of the flexibility of market positioning and variety of products in response to the ever-changing and ever-increasing market force. Personally I am disappointed with Gardens decade-long use of coconut oil as an ingredient for their biscuits production. According to certain food magazines, too much consumption in coconut oil is bad for our health. Although all the reading material I found have been saying good things about Garden, nevertheless Garden is not a listed company, it is a privately owned company. They do not have to disclose any of their operation details to the public. Particularly, they do not have to disclose their financial position apart from to the Inland Revenue. My perception of Garden is that it is a very old style traditional company. Its top management includes family members of the founder. It is purely family business. Its image is not catching up with the young generation. Their product range is also conservative. It does not give any modern flare to attract those expats from the west. They focus on Asians so far, that means there is a huge expats market for them to develop. Garden reminds me of the Green, Yellow and White Arrow brands chewing gum company. The latter company has been too conservative and has not been innovative to catch up with the new entrants. Hence, Green White Arrow chewing gums have been losing market share. Until today, they have not been able to gain back what has been lost. The image of Garden should shift to focus more clearly on each market segment. For instance, Garden should develop a Gourmet production line which emphasis on the finest ingredients, the innovative design, for example in its packaging, and its advertisements. They could consider making more choice of breads, land cakes similar to those recipes from Italy and France, or from Europe at large. In order to shave off the old stable diet image, instead, the building up of the delicate and professional crafted food and to state that not only the five stars hotels can produce but Garden can also make and even better. The efforts to make sure managers do well in the SCM program and not treat it as another flavor-of-the-month include but not limited to the followings. Firstly, Garden has to ensure that the companys SCM strategies are specifically designed. Secondly, the SCM program need to meet their customers demands and reduces the companys costs. Thirdly, the management team must buy-in the program. Also, all the benefits included from the program such as customer responsiveness, more consistent on-time delivery; shorter order fulfillment lead times; reduced inventory costs; lower cost of purchased items; higher product quality; faster product innovation and etc. must be clearly explained to all the concerned managers so that they know the importance of the program. Garden must ensure that the staff concerned understand the objectives of the program, for example to better utilize the company resources and yet with higher product quality. Finally, if managers do well in implementing and executin g the program, the company should consider giving them incentive such as bonus or additional rewards other than their normal compensation. This will give them more motivation to continue to run the program. Garden has to do detailed surveys and researches to find out what are the products that their customers demand. They should listen to the voice of their customers. Their views and suggestions could in turn help the company to produce specifically the range of products the customers need. The company could also utilize their findings for meetings and discussions with their suppliers, both upstream and downstream and production managers to reduce the order processing time and inventories. The company would also be able to produce higher quality products with lower prices and less order processing time. In this way, the company would be more responsive to both their customers and suppliers. By doing the above, the company would be able to expand its market share from other competitors. Further possible improvements can be capitalized in the advances in technological and informational environment. These improvements have major implications for all industries, particularly logistics. If used effectively such advances may be a key source of competitive advantage. The technology listed below may become a competitive edge advantage for Garden in the future. Radio-frequency identification (RFID) not ready to implement? Radio-frequency identification (RFID) is the use of an object (typically referred to as an RFID tag) applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader. It works like a barcode, but instead of having to be passed in front of a scanner for recognition, tiny transponders (known as tags or chips) send out radio signals. Each tag is small, robust and unique so any one item can be tracked individually throughout the supply chain. Logistics and transportation are major areas of implementation for RFID technology. For example, yard management, shipping and freight and distribution centers are some areas where RFID tracking technology is used. Transportation companies around the world value RFID technology due to its impact on the business value and efficiency. The new technology is currently seen as too expensive to put on individuals products, but large companies already use it to track shipping items. RFID trials have met with mixed customer reactions. As with many such technical advances the effects can be both positive and negative. RFID technology is currently unsophisticated and largely applied to logistical operations. Training of staff and informing all internal stakeholders as to how RFID technology works and can benefit the company, stating the impact on customers so that companies are able to improve their operations. Global Positioning System (GPS) The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on or near the Earth which has an unobstructed view of four or more GPS satellites. GPS has become a mainstay of transportation systems worldwide, providing navigation for aviation, ground, and maritime operations. Installing GPS systems for delivery vehicles can increase the efficiency and effectiveness in delivering products. Even though transportation companies offer tracking and insurance services to their customers, there are still chances that the customers packages might be lost or stolen. Imagine a GPS chip attached to the delivery packages; it can then be tracked anytime. Adding this technology can boost the customers confidence about Garden. Conclusion Gardens supply chains are owned by substantial and listed companies with well-trained management teams. Garden has very good business relationships with their supply chains. Garden has been successful in its SCM activities. For further improvements, Garden should keep themselves abreast of the current important trends being developed in the business arena, for example electronic commerce has been widely used. Experienced users reveal that e-business reduces costs and time. It creates less conflict between suppliers and consumers. Garden must realize that very few industries are protected geographically; competition is getting more and more fierce. Gardens determination to change as the contents mentioned-above is critical for its advancement. With Gardens top management teams commitment, together with managers efforts, I believe that Gardens staff is more willingly to change and Garden has a good chance of success in improving its current SCM program. During the process of finding reading material for this exercise and thereafter digesting the material, I became more familiar with what supply chain management is. I will be interested in searching material for other type of companies when time permits.

Cloning, For the Good :: essays research papers

Many arguments have been brought forth against cloning. Some have put forth valid arguments stating the immorality of cloning. Others just get bad vibes when it comes to the idea of cloning humans. Still others use the religion argument saying it goes against God's intention. These arguments are well founded but are just people's opinions and/or beliefs which don't account for everyone's. My personal belief is that cloning is good for everyone. I m not saying everyone should clone themselves what I am trying to say is that cloning will greatly benefit humanity. Medical advances and a deeper understanding of ourselves would come with cloning if it were legalized. That would mean cloning will have a positive effect on the society as opposed to the negatives voiced by so many. I'll hope to convince you that human cloning is a good thing which we shouldn't waste time in beginning to develop the technology. The point of many cloning critics is that cloning humans is against the will of Providence. However, it is mentioned in the Bible that man was created in the likeness of God (Bible, 1). In order to be more like God, which is his will, we can duplicate what he created. God will not be displeased, but pleased with this major accomplishment. Cloning of humans is widely considered to be immoral and unethical. Many countries and legislatures have banned cloning based on the issue of morality. Allowing a barren couple to have children or to allow a couple who lost a child to have that same child again is not immoral at all. Couples can bring back, so to speak, a child who died in a car accident or a barren couple can bear children by cloning themselves if they desired. Society's morale would be unchanged since human cloning doesn't break any moral standards when closely examined. Cloning will never reach the proportions envisioned by many critics of a country that is overrun by clones. If clones were legalized many people will still not use the technology because of their positions on the subject. Raising a mindless super race or super army is not realistic seeing that a cloned human is the same as any other human. They can think and act on their own just like everybody else. Humanity will not crumble but would be closer together than ever after human cloning makes everyone examine what it means to be human.

My Information Technology Job Interests

During my research for this paper I have learned quite a bit about myself. This assignment forced me to look at what my strengths and preferences are. Coupled with the information I have learned about the job market, I know have some direction. This paper will explain what I have chosen. My Information Technology Job Interests As a 42 year old married mother of two, I have recognized that my profession as an Administrative Assistant is no longer sufficient. It is lacking in challenge and financial stability. This is all I have ever worked as since I started college in 1984. I was a Computer Science major that never obtained a Bachelor’s degree. Working a full time job, usually as an Administrative Assistant, I deduced two things. One was that programming was too time consuming and the second thing was that I really loved computers. Now that I have children preparing for college I know I need a more acceptable income in order to afford them the type of education they will need to succeed in life. The Information Technology field has many different directions you can choose to take. Which direction should I go? First I needed to find out if the IT field would continue to grow. After checking the Career Cluster publication it stated â€Å"Over 216,000 jobs in Information Support and Services are projected immediately. Expect 21 to 35 percent job growth to 2012. † With this forecast it seems the IT Support field is wide open. There are still many types of Information Support and Services positions. Some of these positions include Computer Support Specialist, Technical Support Specialist, and Help Desk Technicians. Computer support specialists provide technical assistance, support, and advice to customers and other users. This occupational group includes technical support specialists and help-desk technicians. These troubleshooters interpret problems and provide technical support for hardware, software, and systems. They answer telephone calls, analyze problems by using automated diagnostic programs, and resolve recurring difficulties. Support specialists work either within a company that uses computer systems or directly for a computer hardware or software vendor. Increasingly, these specialists work for help-desk or support services firms, for which they provide computer support to clients on a contract basis. Technical support specialists respond to inquiries from their organizations’ computer users and may run automatic diagnostics programs to resolve problems. They also install, modify, clean, and repair computer hardware and software. In addition, they may write training manuals and train computer users in how to use new computer hardware and software. These workers also oversee the daily performance of their company’s computer systems and evaluate how useful software programs are. Help-desk technicians respond to telephone calls and e-mail messages from customers looking for help with computer problems. In responding to these inquiries, help-desk technicians must listen carefully to the customer, ask questions to diagnose the nature of the problem, and then patiently walk the customer through the problem-solving steps. Help-desk technicians deal directly with customer issues and companies value them as a source of feedback on their products. They are consulted for information about what gives customers the most trouble, as well as other customer concerns. Most computer support specialists start out at the help desk. In researching Computer support specials and system administrators I have learned that they normally work in well-lighted, comfortable offices or computer laboratories. They usually work about 40 hours a week, but are sometimes required to provide computer support over extended hours, they may be â€Å"on call† for rotating evening or weekend work. Overtime may be necessary when unexpected technical problems arise. Like other workers who type on a keyboard for long periods, computer support specialists and systems administrators are susceptible to eyestrain, back discomfort, and hand and wrist problems such as carpal tunnel syndrome. Computer support specialists and systems administrators constantly interact with customers and fellow employees as they answer questions and give advice. This is why I feel I would well suited for this field. I have always enjoyed fixing things and helping people solve problems. I tend to be very patient and have always enjoyed teaching. And in considering my family and how important my time is with them the normal hours of work per week make Technical Support and Help Desk Technician my top picks for possible careers. Reference Career Cluster –Focusing Education on the Future – Information Technology http://www.careerclusters.org/resources/ClusterDocuments/itdocuments/brochure.pdf Technology in Action, Introductory 4rd Edition, Author: Evans, Martin and Poatsy, Prentice Hall, Bundled ISBN: 0536073546 U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, Computer Support Specialist and System Administrators http://www.bls.gov/oco/ocos268.htm#nature

Essay Free Will Essay

â€Å"Free Will† takes one of the central questions of any religious realm. Whether a human has a freedom in his choice? Whether a human can make a personal, independent decision such us what he should do in each situation? Or are all of his actions predetermined, and the possibility of making a free choice an illusion? Since the time of the Greek philosopher Socrates to modern times, philosophers, theologians, scientists have tried to prove the existence of â€Å"Free Will† or its absence, and as well have to answer to the question do people have real control over their actions? The question, about existence of â€Å"Free Will†, appeared in ancient Greek philosophy. Socrates and his followers believed that the dependence of the lower sensual impulse is an equivalent to slavery, but responsible subordination which was inspired by human mind, means a â€Å"Free Will†. Socrates argued that all humans are looking for the good behavior, but not all equally know what good behavior is. If a person really knows what the true goodness is, then this person wants to do it, but one, who doesn’t know, usually takes imaginary goodness instead of real goodness. Then rushes to reach the imaginary goodness and makes mistakes. This then produces evil deeds. No one is willing to be bad on their own will. This way, moral evil reduced to thoughtlessness, that equal to a lower needs level, and goodness for Socrates, according to Aristotle, expresses of the intellect, which is an equivalent to a â€Å"Free Will†. Which means, only human who doing good things can have â€Å"Free Will†. Based on the foregoing, it is possible to make a conclusion, that by the term â€Å"Free Will†, Socrates understands the qualities that exceptional people have, rather than an integral part of every human being. The idea of â€Å"Free Will† gets a new interpretation with the development of Christianity. If we trace the history of â€Å"Free Will† in the Bible, it is necessary to start with the character of God, who decided on his own and created the universe and all that fills it. The Bible says that man was created in the image and likeness of God. This means that a human is equal to God, and has a consciousness, feelings and will, and has the ability to think and make decisions. Suppose a person is really free in his choice. In such a case, two problems appear right away. According to religious beliefs, everything in this world happens only by the will of God. â€Å"God makes, all he wants, in heaven and on earth. † And no one, including human can’t resist God’s will. How, then, can a person can have any â€Å"Free Will†? If a person is not free, another ethical problem appears. According to Christianity (as well as Islam and Judaism) God rewards man for good behavior and punishes him for his bad. However, if a person cannot choose what he should do in each case, if his actions were predetermined and even corresponded to the will of God, how and why in this case, it is possible to punish humans? And what then is the â€Å"Free Will† for a man? Scientists consider issues related to the freedom of will. With development in science particularly genetic engineering, neuroscience and psychiatry; human view the presence of â€Å"Free Will† has changed. Scientists believe that people do not choose the genotype and the environment, do not choose the other factors affecting their lives. People do not choose in which family to be born, therefore they do not choose hereditary genes that are the most meaningful way determine our lives. Some genes predisposing to a human disease, some genes determining appearance, behavior, intellectual abilities all of them affect our lives. According to scientists, human body is as a kind of machine, established and acting at the direction of the external forces that cause it to work in certain way. This point of view is a concern because it is mean that people cannot be responsible for their behavior in any situation. No one has found the answer to the question of whether people have the â€Å"Free Will† or is it just an illusion. But in any case, a human has the right to follow the path of good or choice the path of evil. All humans exist like cells in a single large organism called â€Å"the universe. † World created from all its parts or elements. Each element contributes to the world their personal characteristic; effects and change world’s destiny. It may be weak and insignificant in the overall system of the world, but it is exists. It operates within certain limits on domestic fundamentals essence and nature. Without any of these elements would be a different world.

Impact of the Global Financial Crisis on the Healthcare Industry

Impact of the Global Financial Crisis on the Healthcare Industry The global financial crisis threatened to lead to the total breakdown of the global economy. Despite originating from the US subprime market, the global financial crisis affected all sectors of the economy. The sectors affected by the global financial crisis ranged from banking, insurance to tourism.Advertising We will write a custom essay sample on Impact of the Global Financial Crisis on the Healthcare Industry specifically for you for only $16.05 $11/page Learn More The global financial crisis had an adverse effect on the healthcare industry. The global financial crisis reduced the funding of that the healthcare facilities received from the government. Lack of funding made hospitals suspend their expansion plans. The global financial crisis reduced people’s income. This reduced the ability of people to access quality healthcare. This is because they could not afford quality healthcare, which is expensive. The global financial crisis reduced investm ents in the healthcare industry. Many hospitals delayed their expansion plans during the financial crisis due to lack of funds. Some of the worst affected projects included the expansion of wards and purchase of new diagnostic equipment. The hospitals put on hold projects that would have improved the quality of healthcare. In addition, there was a hiring freeze in most hospitals during the global financial crisis. Therefore, the global financial crisis had a negative effect on the quality of healthcare. During the financial crisis, there was a significant decline in the number of patients of were admitted in various hospitals. This is because the patients did not have enough funds to seek medical treatment. Patients postponed seeking medical treatment for non-fatal ailments or resorted to cheaper healthcare alternatives. This reduced the income of healthcare facilities that focused on treatment of non-fatal ailments. During the financial crisis, most hospitals experienced a sharp hi ke in bad debts. This is because patients could not afford to pay hospital bills despite the fact that they required medical care. Medical facilities have investment portfolios that complement their income. During the global financial income, the financial markets were performing poorly. Therefore, this reduced the income of the healthcare facilities. The government, individuals, and employers are the principal financiers of healthcare. Most countries have various government-funded medical schemes that finance healthcare. Lack of funds during the global financial crisis necessitated the government to introduce budget cuts. Budget cuts had a negative impact on government-funded healthcare schemes. Companies depend on the availability of revenue to finance employee healthcare schemes. The global financial crisis reduced the revenue of most employers. This reduced the ability of employers to fund various healthcare schemes. Individuals also have private healthcare insurance schemes. Ho wever, the global financial crisis led to a significant reduction in the income of various people. This made it difficult for individuals to purchase healthcare insurance policies.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The global financial crisis had a negative effect on the individual health of various people. People postponed seeking healthcare services for non-fatal conditions. People depended on the public healthcare system. This increased the pressure that the public healthcare system faced. This is despite the fact that the global financial crisis reduced the availability of funds to finance various public healthcare schemes. In addition, the global financial crisis reduced the health status of individuals. Home foreclosures and other financial problems had a negative effect on the mental and psychological health of various people. The importance of healthcare in a na tion’s well-being necessitated most governments to limit budget cuts on healthcare provision. Most governments strived to ensure that lack of funds during the financial crisis does not lead to deterioration of the health status of people.

Decisions in Paradise Paper Part 2

Decisions in Paradise Paper Part 2 Decision making is an important part in an organization and the process need to be procedural and driven in a slow pace. This ensures that no negative implications arise when the whole process is executed or when the effects have already been felt by the organization and the environment. Critical thinking helps in the elimination of this possibility and any proposed decisions that may be part of a solution is well implemented. Advertising We will write a custom essay sample on Decisions in Paradise Paper Part 2 specifically for you for only $16.05 $11/page Learn More Because of the operational and management problems that ANC is experiencing in Kava, various decisions which are part of the solutions have already been indentified. The solutions were identified through the use of the brainstorming decision making model. The given solutions were arrived at after an inductive process, sound judgment and use of logic was applied on a list of the possible solution s. However, the implementation of the solutions in an organization may be hard. This is because not every stakeholder agrees with the solutions and some may require a lot of resources to be effective. As part of the assignment, the paper identifies various factors that affect the decision implementation in an organization in regard to the proposed solutions. Implementation of decisions that may be part of a proposed solution is usually affected by several factors some which may be external or internal. ANC Company is no exception and several factors that may affect have been determined. The solutions given are mainly human management related and one of the factors that need to be considered is support of the ANC employees and respective stakeholders. Decision implementation requires the involvement of all parties involved in the running of an organization. Jones (2005) notes that sharing information forms part of the implementation process which encourages team responsibility. If for instances, the workers are not included and various stakeholders, there can rise issues of strikes, stoppages and protest that may paint a bad picture or tarnish the company’s public image. This is used to counter any from of resistance that may arise in the implementation of the solutions. The option of whether there are available alternatives to the solutions or decisions being implemented should also be put into consideration. For example, human resource management or the issue of corporate social responsibility requires options to ensure that the proper way is followed. Through planning the process of implementing the decisions or solutions may be delayed because of the options assessment. So as to ensure that successful implementation is arrived at, consideration needs to be put on the options available to avoid choosing the wrong option. Jones (2005) suggests that the likely impacts of the decision made should be relayed to all stakeholders together with possible a lternatives. This prepares them participants from any surprises or shock that may affect the implementation of the solution. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Organizations should consider the cost involved in the implementation of the solution (Lewis, Goodman, Fandt Michlitsch, 2007). For example, training of employees requires great amounts of capital and finances. If the cost is considered, it could be easy to re-evaluate whether the company has that kind of finance. This can help in coming up with a cost effective plan or the modification of the solution made to a more affordable and cost effective details. Kava is a new region that has political and economic stability; the ANC should involve the government so as to get any assistance and protection that it may require. Lewis, Goodman, Fandt, and Michlitsch (2007) note that the time required is also a critica l factor that needs to be considered during the implementation process. Given a specific time frame ensures that the plan is well followed and the solutions are implemented in the specified time frame. The implementation of decisions of the proposed solutions needs actions and resources. A contingency plan is required before the implementation of the solutions for safety purposes. Decisions are not always effective and may fail, so contingency plan is used to ensure that problems that may arise are well taken of (Myers, 1996). Adequate finances are required in the implantation of solutions. For example, CSR, setting offices, making new brands, and training of employees requires finances (Beach Connolly, 2005). The company should invest heavily to ensure that the solutions proposed are successfully implemented. It also requires human resources that can train and manage the whole process of decision and solution implementation. The company also requires security and protection beca use the country is war torn. This can be provided by the government of KIVA. KIVA has an economic breakdown, so the ANC Company will require the assistance of government through the provision of subsidies in terms of taxes. Advertising We will write a custom essay sample on Decisions in Paradise Paper Part 2 specifically for you for only $16.05 $11/page Learn More This would reduce the production cost and the initial cost of implementing the solutions. The experts that will train the locals will need to overcome the language barrier of KIVA nationalities. It will also need to trained and skilled laborers. This would require the use of expatriates because KIVA residents are less educated and the population is underage. For the place to be accessible a well networked infrastructure will be required. Outsourcing from the existing workforce will be used, meaning that ANC will have to come into agreement to ensure this. Other requirements will be installing of electricity, telephone and internet so as to connect with the mother company. Several ethical implications are likely to emerge from the stakeholders’ perspective on the proposed solutions. The issues of employing locals may have ethical implications in that the population is uneducated and underage. However, training them would ensure that the locals can sustain themselves in the long run. The environment has several hazards that may need to be put into considerations so as to preserve the biodiversity. The company aim is to make profits, but it will put it consideration the ethical duty of preserving the environment. This can be achieved through set up of programs that are environmentally considerate and friendly. Employees will have training in ethical decision making with the aim of restoring the company’s ethical values as well as those of others. This will positively influence the stakeholders and encourage them work with ANC company. Skill development and its nurturing entails ethical diversity, communication issues, cultural diversity , security concerns and environmental implications to a population that understands these aspects in amore positive way than before thus changing the perspectives of the stakeholders. Honesty and intertie are the major principles under which the company operates with. Employees will be trained in this to ensure that the company policy is well implemented in KIVA. Lastly the stakeholders’ concerns on ethical issues can be best managed through setting programs that can share the profits. These include charity contributions, financing education, offering medical facilities, helping the local authorities develop infrastructure as well as increasing the task force.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Beach, L. R., Connolly, T. (2005). The psychology of decision making: People in organizations. Thousand Oaks: Sage Publications. Jones, J. (2005). Management skills in schools: [a resource for school leaders]. London: Chapman. Lewis, P.S., Goodman, H.S., Fandt, P.M., Michlitsch, J.F. (2007). Management: Challenges for tomorrows leaders. Mason, OH: Thomson/South-Western. Myers, K. N. (1996). Total contingency planning for disasters: Managing risk, minimizing risk, ensuring business continuity. New York: John Wiley.

A trustee will be liable for breach of trust if breached

A trustee will be liable for breach of trust if breached Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Law Essay Writing Service . You can view samples of our professional work here . A trustee will be liable for breach of trust if that breach if breached Hence, in determining whether Sue has caused any lost to the trust, we must first identify whether the terms of the trust have been breached. And since the trust was created for the benefit of the GLEE club members, it is evident that the trust has not been duly administered in accordance with its provisions as the administration of the trust appears to be entirely in favour of Sue herself. This is exemplified by the purchase of shares in Poly-Sue, of which Sue is an owner, Sue’s life insurance policy, the life size statue of Sue and the bottle of wine. It is questionable whether the shares that were purchased in the soft drinks company was in fact beneficial to the trust, yet it is doubtful that the money which was paid into Vital Adrenalines account and the bet in which Sue placed upon Vital Adrenaline to win was in accordance with the trust provisions. As such, a breach of trust has undoubtedly occur red because as made clear in the case of Armitage v Nurse   [ 4 ]   , â€Å"a breach of trust may be deliberate or inadvertent and may consist of an actual misappropriation or misapplication of the trust property or merely an investment that is outside the trustees powers†Ã‚   [ 5 ]   . Furthermore, it was also made clear in the case that a breach of trust can in fact occur regardless of whether the breach was beneficial or injurious to the beneficiaries. Therefore, even if the shares which have been purchased or the bet which was placed were beneficial to the beneficiaries a breach will still be capable of occurring. This is because, as provided under section 1   [ 6 ]   of the Trustee Act 2000 a trustee has a duty to ensure that reasonable care and skill is exercised when managing the trust. Nevertheless, if Sue can demonstrate that she took all of the necessary precautions that an ordinary prudent man would have taken when exercising the trust fund then her breac hes will be discharged as shown in Speight v Gaunt   [ 7 ]   . It is however unlikely than an ordinary person exercising the same skill a Sue would have managed the trust in the way she did, yet as stated under section 3 (1)   [ 8 ]   of the Act, â€Å"a trustee will be capable of making any investments which he would have himself made if he was entitled absolutely to the trust assets of the trust†Ã‚   [ 9 ]   . Therefore, it could be said that Sue would have made the same investments had she been absolutely entitled to the trust assets and so her investments were in fact reasonable. Nevertheless, Sue’s investments are unlikely to satisfy the â€Å"standard investment criteria† under section 4 (3)   [ 10 ]   . This is because as shown in the case of Cowan v Scargill   [ 11 ]   , a trustee must ascertain that any investments which are made are wholly beneficial to the beneficiaries and not themselves. Thus, since this is not the case a breach of trust has evidentially arisen. As for Will, since he is also a trustee under the trust fund, he too will be liable for the breaches of Sue if it can be shown that he was â€Å"recklessly careless†Ã‚   [ 12 ]   . This has been demonstrated in the case of Re Vickery   [ 13 ]   , where it was held that a trustee will be found to be â€Å"recklessly careless†Ã‚   [ 14 ]   if it can be shown that he did not care whether his act or omission is a breach of trust. Consequently, since Will omitted in his duties to take proper care of the trust fund because of the fact that he has issue in his personal life, it could be said that he was â€Å"recklessly careless†Ã‚   [ 15 ]   and therefore, he too may be found to be in breach of his fiduciary duties. It has nonetheless been argued in light of this decision that the circumstances were exceptional since â€Å"trustees were rarely liable for the acts of their agent†Ã‚   [ 16 ]   . Whether the same can be said in the instant situation is arguable but seems likely given that trustees are assumed to have acted unanimously as in Re Mayo   [ 17 ]

Video analysis presentation and paper about selfy Essay

Video analysis presentation and paper about selfy - Essay Example To get more comments and likes, some of these photos are usually edited to make it look more casual and flattering. The title of the short film is Aspirational’ featuring Kirsten Dunst and two unknown girls. The video is about two selfie-obsessed girls meeting Hollywood star Kirsten Dunst. Boys are not so much accustomed with selfie as compared to girls. In this video, all these two girls wanted from the Hollywood star were to have a selfie taken with Kirsten Dunst. In fact, these two girls didn’t seem to care about the state and feelings of the Hollywood star. The video is reflecting on how our behavior as human beings is changing due to the effects of social media. In the current world, life is increasingly becoming dependent on selfies to mark important life events. In relation to the chosen video, these two girls were using the selfie to mark an important event of their lives upon meeting the Hollywood star. It is apparent that if you ever happen to meet the star in the streets, the first thing to carry out is to take a selfie with the celebrity. Basically, their main intention of these two girls was to make their friends believe that they have personally met a celebrity. The Hollywood star is on the road waiting for a car to pick her up. She is spotted by another car occupied by two young girls. The girls are star struck after seeing her. The two girls awkwardly jump out of the car and attempt to take selfies with her. The two girls completely ignore the Hollywood star Kirsten Dunst’s presence. They don’t even bother if she is breathing and if she is a living person, which makes the situation sad. It is even uncomfortable to watch because it’s disturbing. Because of the positive and negative sides of selfie, the description of the video narrates that one has to think twice before taking a selfie. Based on the video, selfies have lost the real meaning selfie as a

Differentiation of Microorganisms Lab Report Example | Topics and Well Written Essays - 1000 words

Differentiation of Microorganisms - Lab Report Example The researcher tells that in culture media experiment the test included a synthetic medium, tryptic soy broth, SF broth, Macconkey Agar, and nutrient agar. The liquid media like the nutrient broth was used in the reproduction and isolation of organisms. McConkey Agar was a solid medium that examined colony morphology and the isolation of the organisms. Most of the culture media were complex; their chemical composition was unknown. Additionally, the culture media were selective. They selected certain microbe types by supplying the growth conditions. An example of this media was SF medium; it was designed to select Enterococcus faecallis in warm-blooded animals. In Enzymes experiment, the tests included the Caseinase which hydrolyzed casein to peptides to amino acids, gelatinase hydrolyzed gelatin, and   Catalase protected the cells from the hydrogen peroxide. In addition, Oxidase indicated the presence of cytochrome in the microorganisms, during oxidation the compounds turned red or blue. In fermentation experiment, the fermentable compounds were sugar (glucose, sucrose, and lactose). Consequently, an indicator dye was used to change the color from red to a yellow color when the PH is below 7. In motility, experiment flagellum was used a bacterial motility. The experiment used several ways to determine motility i.e. hanging drop and motility agar. In the course of the experiment, if the culture tested is strict aerobe, then growth will occur on the tube surface. The hanging drop slide was used in motility viewing when the oxygen is depleted. In the experiment that dealt with differentiation of enteric bacteria, most bacteria used were facultative anaerobes and anaerobes. The enteric bacteria used here encompassed facultative anaerobic rods, gram negative, and non-spore forming bacteria. The Coliforms were characterized by their fermenting ability. Other tests that were used to identify the enteric bacteria included H2S, KCN, MB agar, TSI agar, SS agar, and MacConkey agar. Discussion The culture media experiment used the following microorganism: Escherichis Coli, Enterococcus faecalis, and Pseudomonas aeruginosa. The two culture media in the experiment were synthetic medium and tryptic Soy Broth. The

Evaluation of DHS's Ethics, Cooperation, Leadership, and Legal Research Paper

Evaluation of DHS's Ethics, Cooperation, Leadership, and Legal Decisions - Research Paper Example Investigations by the DHS are still ongoing, while other stakeholders in the incident representing the government have taken preventive measures. For example, Mungin & Brady (2013) write that Connecticut governor, Dannel Malloy signed a law increasing the number of guns banned by the state. In addition, background checks are to be conducted on all gun purchases, and schools allocated 15 million U.S dollars to improve their security. Parents of the murdered children, as well as other residents of Connecticut welcomed the law and called for tougher regulations to curb illegal gun possession (Mungin & Brady, 2013). On 16th April 2013, two bombs exploded at the finish line of the Boston marathon, killing three people and injuring 100 others. Two brothers were suspected of being behind the bombings and one is in custody, while the other was shot dead in a shootout with police, when the latter were looking for the suspect. According to Homeland Security (2013), Mr. McCaul, the chairman of the House Homeland Security Committee, the two brothers appear to have received help in planning the attack. The sophistication of the devices used and the timing of the attack led to this conclusion. Accordingly, investigations into the attack cover areas outside the U.S, particularly Pakistan and Afghanistan. On its part, the federal government pledged to get to the bottom of the matter, but president Obama avoided terming the attacks as â€Å"terrorism†. To the public, a day of celebrations turned tragic, especially considering that the marathoners had paid tribute to the victims of the Sandy Hook Elementary School shooting at the beginning of the race. According to the Center for Public Integrity’s article by Fred Schulte on â€Å"ATF’s struggle to close down firearm dealers† (2013), the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) does a shoddy job inspecting dealers. Apparently, ATF inspectors may delay to inspect a dealer for as long as eight years and when they do, the inspection is not thorough enough. In cases where inspectors find dealers to have violated gun laws and revoke the dealer’s licenses, the latter usually appeals revocation. This process drags in the courts for years and meanwhile, dealers pass their business over to relatives or turn them into â€Å"personal† collection, which does not require background checks. Probably, this is the reason why people like Adam Lanza owned guns capable of killing more than 26 people in 5 minutes. There is no telling how many more people own guns illegally, and how safe the U.S citizens are. A second article by Berlow on â€Å"current gun debate may not help beleaguered ATF† addresses how the congress has played a role in ATF’s failure to control weapon use, particularly in conducting investigations. It also addresses the fact that the agency lacks funds to run operations smoothly. In addition, the current laws are too weak to recognize the role of TF in cases involving gun trafficking. Leadership influences The leadership of DHS is hierarchical in structure, headed by the Secretary of Homeland Security, who is appointed by the President, with the consent of the senate. The Deputy Secretary comes second, followed by Under Secretaries and Assistant Secretaries who head different departments. This style of leadership allows for the formation of mechanism to assess risks, and allocate funds for countering terrorism.

Alliances and the Airline Industry Essay Example | Topics and Well Written Essays - 1500 words

Alliances and the Airline Industry - Essay Example Deregulation of the airline industry in the United States in 1978 led to the formation of the alliance. The deregulation was the most notable event that brought about the radical changes within the industry. M. Potter claims that Alliances are a means to extend or reinforce competitive advantage, and not a sustainable means of creating it. Oum, Taylor, and Zhang (1993) offer a universal definition: a worldwide airline network composed of a group of related airlines that provide services to consumers. They do so through a common computer system, automatic baggage transfer system, fares and ticketing, joint marketing, code sharing of flights and coordinated flight schedules. This paper will discuss the extent to which alliances have become a characteristic of the airline industry. Why did airlines come about? Deregulation of the airline industry lead to the formulation of alliances. The effects of deregulation were quick to filter though it took almost a decade for the European countri es to follow. The airlines could now choose the ways they wanted to take and fix the prices as they found it fit without any regulatory interventions. It thus enabled airlines to work according to demand-supply and other market factors. Airlines gained their freedom, and they had to fend for themselves in taking careful steps in order to walk the paths of positive financial bottom lines. Globalisation has set in new rules and with Increased Competition for and from new markets, the ground markets have altered airlines to adapt slowly to these challenges. Alliances have contributed highly to solving such problems as described by Harrigan (1988, p.67). With the Privatisation and unpredictability of the new market and its inherent vulnerability to global incidences, the industry had to adapt itself to aliening with the privatised industries as a survival mechanism. From basic code-sharing agreements, these alliances have come along the way, and today involve a closer co-operation betwe en partners. They ensured they integrated with even the non-flying partners like hotels and credit card companies. The hotels and credit companies play an extremely significant function in the development of the global airline industry. Airlines had to integrate their flight Routes by flying from shared hub points and common terminals and coordinating their flight schedules. Thus, passengers who want to connect from one alliance partner to another can do so with little inconvenience and effort. Airlines in an alliance offer fares that favour a combination of alliance partners because they have an integrated route network in place. This includes fares around the world that display the alliance global network. It permits travellers to travel round the earth entirely using the members of a single alliance leading to the Low Cost Revolution. Member airlines have linked their mileage programs in order to satisfy the consumer craving for miles. This helps them to reward travellers for fly ing within the alliance network. M. porter says that Alliances are frequently transitional devices. They proliferate in industries undergoing structural change or escalating competition, where managers fear they cannot cope. They are an indication to uncertainty, and comfort provider. Strategy and airline alliances De la Sierra (1995) claims that in order to gain a competitive advantage in the global marketplace an alliance has to be internationally strategic. It must posses the following

UK gym market and health clubs Dissertation Example | Topics and Well Written Essays - 1000 words

UK gym market and health clubs - Dissertation Example The current trend in this particular industry focuses on adding boiled food or packed nutritious product in one’s diet. Along with this, there is a clear relation between identified customer segments and their individual propensity to purchase additional products, such as supplements. High-income group members prefer to buy most healthy and expensive products, on the contrary, members of 40 plus age group focus on products which can make their bones strong. Youth that is health conscious concentrates on muscle building products and food supplements. In many of the previous researchers, customer segmentation is discussed with utmost importance but the majority of the researchers neglected to discuss food supplements.On the basis of the above discussion, it can be said that health is increasingly gaining importance in people’s perception. Moreover, it is good and toned body which is attracting people to go to the gym and run on the treadmill. Here, health becomes the seco nd concern and slim and attractive body is a major priority for most of the gym-goers. Also, youth is blindly following this trend and even use some prohibited drugs for muscles building. However, gym and health club industry are increasing health awareness among the people and educating them about health issues. Thus the trend of going to the gym is proving healthy for the entire country as obesity has become a point of concern for the government. In addition to this, people themselves are becoming health conscious.... The changing trends of the market are focusing on improving the health of the nation by making them active. In addition to this the current trend is focusing on improving children’s fitness because child obesity is increasing at alarming rate (Barnett 2011). According to Beale (2011) maintain fitness of the children can prove a very crucial part in health industry as they can learn to maintain good health from very young age. Along with this, they can contribute their part in improving nation’s health. Also, making children healthy makes a complete generation healthy. Current trends in health clubs in London with regard to services offered include triathlon participation, innovation in exercise classes, and dynamic use of exercise equipments, injury and sports medicine facilities. Triathlon based activities include cycling, running and swimming which are now offered in the health clubs. Thus, sports activities are also a new trend in London’s health clubs (BBC Ne ws 2006). According to Llyod (2011) the most important service provided in the gyms and health clubs is exercise. Hence constant innovation in these exercises is required. It includes celebrity endorsed exercise classes and Adidas zone cycling which is a fun and energising workout. In order to promptly uses the exercise equipment, health clubs and gyms are nowadays are dynamically using them. For example, tennis-specific programmes, power plate and bikini workout. Another service trend of health clubs are services of sports medicine professionals and injury specialists. With the help of thee professionals, gym goers can improve their running techniques and recover their injuries. Along with this, they get nutritional advice which aid

Evaluation of DHS's Ethics, Cooperation, Leadership, and Legal Research Paper

Evaluation of DHS's Ethics, Cooperation, Leadership, and Legal Decisions - Research Paper Example Investigations by the DHS are still ongoing, while other stakeholders in the incident representing the government have taken preventive measures. For example, Mungin & Brady (2013) write that Connecticut governor, Dannel Malloy signed a law increasing the number of guns banned by the state. In addition, background checks are to be conducted on all gun purchases, and schools allocated 15 million U.S dollars to improve their security. Parents of the murdered children, as well as other residents of Connecticut welcomed the law and called for tougher regulations to curb illegal gun possession (Mungin & Brady, 2013). On 16th April 2013, two bombs exploded at the finish line of the Boston marathon, killing three people and injuring 100 others. Two brothers were suspected of being behind the bombings and one is in custody, while the other was shot dead in a shootout with police, when the latter were looking for the suspect. According to Homeland Security (2013), Mr. McCaul, the chairman of the House Homeland Security Committee, the two brothers appear to have received help in planning the attack. The sophistication of the devices used and the timing of the attack led to this conclusion. Accordingly, investigations into the attack cover areas outside the U.S, particularly Pakistan and Afghanistan. On its part, the federal government pledged to get to the bottom of the matter, but president Obama avoided terming the attacks as â€Å"terrorism†. To the public, a day of celebrations turned tragic, especially considering that the marathoners had paid tribute to the victims of the Sandy Hook Elementary School shooting at the beginning of the race. According to the Center for Public Integrity’s article by Fred Schulte on â€Å"ATF’s struggle to close down firearm dealers† (2013), the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) does a shoddy job inspecting dealers. Apparently, ATF inspectors may delay to inspect a dealer for as long as eight years and when they do, the inspection is not thorough enough. In cases where inspectors find dealers to have violated gun laws and revoke the dealer’s licenses, the latter usually appeals revocation. This process drags in the courts for years and meanwhile, dealers pass their business over to relatives or turn them into â€Å"personal† collection, which does not require background checks. Probably, this is the reason why people like Adam Lanza owned guns capable of killing more than 26 people in 5 minutes. There is no telling how many more people own guns illegally, and how safe the U.S citizens are. A second article by Berlow on â€Å"current gun debate may not help beleaguered ATF† addresses how the congress has played a role in ATF’s failure to control weapon use, particularly in conducting investigations. It also addresses the fact that the agency lacks funds to run operations smoothly. In addition, the current laws are too weak to recognize the role of TF in cases involving gun trafficking. Leadership influences The leadership of DHS is hierarchical in structure, headed by the Secretary of Homeland Security, who is appointed by the President, with the consent of the senate. The Deputy Secretary comes second, followed by Under Secretaries and Assistant Secretaries who head different departments. This style of leadership allows for the formation of mechanism to assess risks, and allocate funds for countering terrorism.

UK gym market and health clubs Dissertation Example | Topics and Well Written Essays - 1000 words

UK gym market and health clubs - Dissertation Example The current trend in this particular industry focuses on adding boiled food or packed nutritious product in one’s diet. Along with this, there is a clear relation between identified customer segments and their individual propensity to purchase additional products, such as supplements. High-income group members prefer to buy most healthy and expensive products, on the contrary, members of 40 plus age group focus on products which can make their bones strong. Youth that is health conscious concentrates on muscle building products and food supplements. In many of the previous researchers, customer segmentation is discussed with utmost importance but the majority of the researchers neglected to discuss food supplements.On the basis of the above discussion, it can be said that health is increasingly gaining importance in people’s perception. Moreover, it is good and toned body which is attracting people to go to the gym and run on the treadmill. Here, health becomes the seco nd concern and slim and attractive body is a major priority for most of the gym-goers. Also, youth is blindly following this trend and even use some prohibited drugs for muscles building. However, gym and health club industry are increasing health awareness among the people and educating them about health issues. Thus the trend of going to the gym is proving healthy for the entire country as obesity has become a point of concern for the government. In addition to this, people themselves are becoming health conscious.... The changing trends of the market are focusing on improving the health of the nation by making them active. In addition to this the current trend is focusing on improving children’s fitness because child obesity is increasing at alarming rate (Barnett 2011). According to Beale (2011) maintain fitness of the children can prove a very crucial part in health industry as they can learn to maintain good health from very young age. Along with this, they can contribute their part in improving nation’s health. Also, making children healthy makes a complete generation healthy. Current trends in health clubs in London with regard to services offered include triathlon participation, innovation in exercise classes, and dynamic use of exercise equipments, injury and sports medicine facilities. Triathlon based activities include cycling, running and swimming which are now offered in the health clubs. Thus, sports activities are also a new trend in London’s health clubs (BBC Ne ws 2006). According to Llyod (2011) the most important service provided in the gyms and health clubs is exercise. Hence constant innovation in these exercises is required. It includes celebrity endorsed exercise classes and Adidas zone cycling which is a fun and energising workout. In order to promptly uses the exercise equipment, health clubs and gyms are nowadays are dynamically using them. For example, tennis-specific programmes, power plate and bikini workout. Another service trend of health clubs are services of sports medicine professionals and injury specialists. With the help of thee professionals, gym goers can improve their running techniques and recover their injuries. Along with this, they get nutritional advice which aid

Later Greek Legacy Essay Example for Free

Later Greek Legacy Essay Athenian comedy, satyrs and tragedy were recorded as one of the earliest theater forms to appear in world. Greek theater and plays had great impact on western drama and culture. Almost every Greek and roman city which was noteworthy in those days had open-air theater, which had neatly arranged seats in tiers looking over the nearby lovely view of landscape. In these theaters, the ancient Greek could sit so as to watch plays of Euripides, Arostophanes, Aeschhylus, Menender and Sophocles. These theatres were developed through God Dionysus ceremonial worship and were naturally communal. Greek comedy flourished much from c. 600 to c. 200 BC as a tradition in the ancient Greek. Athens comedy are claimed to have evolved from several festivals related to cult of the Dionyos who was God of Greek in charge of wine and fertility. Athens comedy was conducted during Dionysia which was festival conducted annually in honor of Dionysus. The Athens comedy ridiculed members of the society who were prominent and also mythology. Autochthony myth was basic to imaginary of culture to democracy of the Athens. These comedies narrated about people shared origins for people of diverse statuses and origins. They provided theoretical justification crucial for exclusivity and democratic egalitarianism. The comedies were furnishing basis for every one in the society to be common and thus equality between them all. The myth provided a generation model that justified exclusion of all foreigners and all the women from power. Autochthony discourse of Athenians was inextricably tied on sexual reproduction. The comedy also was advocated to release slaves from slavery and also enfranchise foreigners and other disfranchised people. Pericles’ proposal claimed that the Athenians had passed law limiting their citizenship especially people who were born by two Athenians. Menander’s comedy also had little insight to the affairs of Athenians. This comedy also eschew politics as well as talked about how young Athenians in romance faced obstacles in selecting young women of their choice (Ehrenberg Victor, 1943). Menander comedy depicted on the traditional democratic ideology of the Athenian society and is also against the sexual harassment and mistreatment that women in that society under go. This comedy also advocated for breaking down the internal divisions which was based on economic classes and status. This comedy also played role of struggling for politics between the Greek cities and the Hellenistic kingdoms. It also played role in democratic status subversion and reproduction boundaries. The comedy provided stories which could enable Athenians to identify themselves as democratic citizens rather than referring themselves with the political regime in power since the wealth people tend to control the society. Menander comedy countervails the narrative trajectories so as to reproduce and also resist the social civic order. These comedies emphasize on citizenship law may be changed and deploy characteristic of naturalism in the Athenian society. The Menander comedy in general politicized on marriage, political silence and the state and also the genre laws. The comedy also advocates for social transformation to remove the marriage obstacles and free the society away from the initial illusions and injustice. The manander comedy plays role of transforming the society from the traditional laws and ideology governing marriages and citizenship and also the elimination of the social evils in the society. The society tolerated and supported this ideology since it was deeply rooted in their minds and they had to support what their fore-fathers considered good for the society. The wealthy person could not afford to free their slaves since it would mean losing their wealth or fame. The Athenians also wanted to restore the democracy which was put in place by Demetrius (Taylor Rabun, 1997). The practices and beliefs of the Athenian sustained their identity as citizens of Athenian and more specifically as democratic citizens so they had to continue practicing them. Each individual Athenian was entitled to democracy irrespective of the social and economical class he belonged to and thus the need of maintaining their culture. The Athenians also saw the rule of sexual reproduction as being important to them since it enabled them to exist and to be at their state. They had belief that the gender and marriage practices in their society enabled them to be democratic and that is why they never accepted intermarriages in their society. The Athenians saw democratic culture and the Athenian law as governing them well. Their traditional ritual cerebrations and events were very much entertaining and supporting their traditional cultures and also were making them to be united and proud of themselves and thus it was very hard to accept to lose their cultures (McCarthy Kathleen, 2000). The Athenians also had their own laws which were governing them and they considered these laws as uniting them and thus they never wanted the laws to be interfered with by anyone since it would mean losing their identity. The Athenians also never wanted their traditions to lose vitality and vigor and thus they supported them. They supported the reproduction belief since they never wanted their society to be mixed up as they saw it could result splitting of their tradition. In conclusion, the Athenian comedy is fighting for elimination of Athenian traditions and beliefs in the society as well as enlightening Athenians to transform and leave their traditions which seem to be like illusions. Work cited Ehrenberg Victor, 1943, The People of Aristophanes: A Sociology of Old Attic Comedy, B. Blackbell. Taylor Rabun, 1997, Two Pathic Subcultures in Ancient Rome, Journal of Sexuality, Vol. 7. McCarthy Kathleen, 2000, Slaves, Masters, and the Art of Authority in Plautine Comedy, Princeton University Press.

Complement Products Of 2kg Milo Marketing Essay

Complement Products Of 2kg Milo Marketing Essay Nestles commitment to providing quality products to Malaysians dates back almost 100 years ago. Nestle began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessarily in 1939.Since 1962, with its first factory in Petaling Jaya, Nestle Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara.   The Company was publicly listed on the KLSE (now known as Bursa Malaysia Berhad) on 13 December, 1989. Today, the Company employs more than 5000 employees, manufactures and markets more than 300 Halal products in Malaysia. Its brand name such has MILO ®, NESCAFe ®, MAGGI ®, NESPRAY ®Ã‚  and KIT KAT ®Ã‚  have become trusted household names and enjoyed for generations. Nestle Malaysia was the first to voluntarily request for Halal Certification of all its food products when it was first introduced in 1996. This does not imply that Nestle products in Malaysia were not halal prior to that.The certified Halal status for all Nestle Malaysia products provides assurance that Nestle products are manufactured, imported and distributed under the strictest hygienic and sanitary condition in accordance to the Islamic faith. As part of journey towards healthiness, Nestle, through its vision of Nourishing Malaysia, continues to invest in RD, innovate further and renovate existing products to ensure they are more nutritious and healthier by reducing salt, sugar, and fats content to complement the Governments efforts via the 10-Year National Plan of Action for Nutrition to create a healthier Malaysian society. Nestle reaches out to the community everyday and in multitude ways. From helping single mothers to underprivileged children, nourishing budding athletes to mentoring programmes, and bringing nutrition awareness through various activities Nestle is firmly committed to its promise of Nourishing Malaysia. Today, as it continues growing with the nation, Nestle actively seeks avenues in which it can promote healthy lifestyles and wellness in Malaysia as part of its promise of Good Food, Good Life. 1.2Product brand line Nestle Company has introduced many types of products into the market with different brands. The products include junior foods, milk, breakfast cereals, hot cereals, creamers, beverages, coffee, culinary products, chilled dairy, ice-cream, confectionary and chocolate, health science and performance nutrition. The junior food is known as Cerelac. The milk products are Everyday, Lactogen 3, Mom Me, Nan Grow 3, Nan Ha 3, Nan Kid 4, Nespray Cergas, Nespray Full Cream, Nestle Low Fat Milk and Omega Plus Adult Milk. The types of breakfast cereals include Cookie Crisp, Corn Flakes, Fitnesse, Honey Stars, Koko Krunch, Koko Krunch Duo, Milo Cereals and Multi Grain Cheerios. The hot cereals are Nestum Mixed Cereal and Nesvita 3 in 1 Cereal Drinks. The creamer is known as Coffee-Mate. The beverages are Milo with different kinds of packing, Milo Sejuk and Nestea. The brand name of coffee is Nescafe. Maggi 2-Minute Noodles, Maggi culinary sauces, Maggi flavour solutions, Maggi Mi Goreng, Maggi recipe solution and Maggi Soakable are the culinary products of Nestle Company. While the chilled dairy includes Bliss, Fat Free Yogurt, Natural Set Yogurt and Smooth and Fruity Yogurt. The health science products are Nutren Fibre, Nutren Junior, Nutren Optimum, Nutren Untuk Diabetik, Peptamen and Peptamen Junior. The performance nutrition products are Powerbar Beverage System, Powerbar Gel, Powerbar Performance Bar, Powerbar ProteinPlus and Powerbar Triple Threat. 1.3Product introduction A package of 2 Kg Milo is a milk beverage with chocolate and malt. Milo is very popular in Philippines and Malaysia, where the brand name issynonymous with chocolate flavoured drinks, Malaysians were said to be the worlds largest consumers of Milo. This is becauseMilo was once used as a nutrient supplement when it was first introduced in thecountry, and has thus gained a reputation as a must-have drink for the elder andthe younger generations. Milo manufactured in Malaysia is made to dissolve wellin hot water to produce a smooth hot chocolate drink, or with ice added for a colddrink. A package of 2 Kg Milo in Malaysia is served in coffee shop and mamak stalls offering different versions such as Milo Dinosaur, a cup of Milo with an extra spoonful of powdered undisclosed Milo added to it, Milo Godzilla, a cup of Milo with ice cream or topped with whipped cream and the combination of Milo with Nescafe powdered coffee called Neslo. Besides, a package of 2 Kg Milo can consume in many others way. It can added to hot or cold milk to give it a malt chocolate flavour and extra texture. When combined with cold milk, it retains the gritty texture of itsraw state. Milo can be stirred into steamed milk or hot water to create somethingsimilar to hot chocolate or cocoa. Sugar can be added to the Milo beverage, butmany people enjoy it without the addition of sweeteners, appreciating it for its subtle chocolate flavour. Another popular use is to sprinkle it on ice cream, especiallyvanilla ice cream. Moreover, Milo can also be sprinkled on breakfast cereals. 1.4A package of 2Kg Milo as a normal goods A package of 2 Kg Milo is categorized as a normal good because as individual receives more income, they tend to increases their purchases on this product. As income rises, consumers shift to purchase their initial preferred brand which is normal good and decrease their demand for the inferior good. The income of each consumer will affect the demand of 2 Kg Milo. When the income of consumersincreases, the purchasing power of consumer will increase as well and thus they will buy more units of the Milo beverage. As a result, its demand will increase. This indicates that the income of consumers influences the demand of Milo beverage and determines that Milo 2kg pack is normal good. 1.5.1Complement products of 2Kg Milo Complement goods are the goods that must be used together or simultaneously. One of the complement products of Milo is sweetened beverage creamer. It is a creamy and tasty milk product prepared from dairy cows milk, refined sugar, milk fat and vegetable oil.  Ã‚  It is filled with vitamins A, D, and B1 and is ideal to use in making beverages and foods to enhance the taste and smoothness. People usually add some sweetened beverage creamer into Milo beverage and it makes the Milo tastes sweet and enhances the aroma of Milo. In term of complement goods, an increase in the price of one good will cause a decrease in the demand for the other good. Therefore, if the price of Milo increases, the demand for sweetened beverage creamer will decrease or vice versa. Another complement product of Milo is cream cracker. A cream cracker is a flat, dry, crunchy biscuit and is light brown in colour usually square savoury biscuit. They are made from wheat flour and yeast. Most of the people dip the cream cracker into the Milo beverage before putting it into their mouths. Since it is complement good of Milo, the increase or decrease of price of Milo will has impact on the demand of cream cracker. So, if the price of Milo decreases, the demand of cream cracker will increase. 1.5.2 Substitute products of 2Kg Milo A package of 2 Kg Milo has its substitute products or competitors. The most famous substitute products of Milo drinks are Vico and Ovaltine. According to the law of demand, when the price of a product is higher than the substitutes, consumer will buy more units of substitutes. However, Milo which has higher price than its substitutes, Vico and Ovaltine, actually has better sales than them. This is surprising because it is not following the law of demand. This clearly shows how much effort Milos company has put in to build up the reputation and confidence from the consumers. 1.6Market structure A package of 2 kg Milo is a coco-based beverage in monopolistic competition market. In this market, coco-based beverage has the characteristics of many sellers and buyers, differentiated product, price makers and spend money in advertisements to convince consumers. Other than Milo, there are many sellers in this market such as Vico and Ovaltine because of the easy market entry and leads to the increase in the number of competitors which will compete with Milo. Therefore, the company spends a large amount of money in differentiating itself from competitors which are also selling similar products. Its effort can be seen in the product of 2 kg Milo. Milo is action packed with the natural goodness of malt, skimmed milk and cocoa and improved with ACTIGEN-E, a unique combination of 8 vitamins and 4 minerals, which helps in optimal release of energy from food. Therefore, this product is popular among elder and younger generation. As a monopolistic competitive firm, Milo is a price maker company that set its own price for its products. Milo charges higher prices compared to its competitors because it develops varied products by recognizing different types of chocolate beverage. For example, Milo with PROTOMALT contains malt extract which is a mixture of different types of carbohydrates that provides energy and nutrients the body needswhich is safe to be consumed by consumers from different ages.Therefore, the products are sold at higher prices for the unique benefits of products and the cost of producing it. In addition, Milo also spends money in advertisements to convince their consumers. Every year, it will advertise its products in different channels such as newspaper, television and internet. By promoting its products through advertisements, Milo has attracted new customers bases who do not know its products well before and promote its unique formula and benefits of their products to the consumers. Part 2 In the market, the price of 2kg pack Milo is RM31.29 while the price of one of its competitors, Vico is RM30.79. The price of Milo is slightly higher than Vico. There are three main reasons why Milo selling price are higher than Vico, which are the effort on advertisements, different taste and preference and the production and cost of Milo. First and foremost, to make Milo more well-known and to increase the demand of Milo all over Malaysia, Milo make a lot of promotion compare to the competitors, Vico. However, Vico make less effort on advertising its product. Milo makes sure that the advertisements are attractive through all the possible media. Milo makes promotion and advertising through television, internet, newspaper, radio station and leaflets. These promotion activities cost a lot. For example, advertisement of a mother give her children a cup of Milo beverage before going to school will charge with high energy and get enthusiasm. It is effective because many buyers spend money to buy Milo since the advertisements have successfully attracted their attention. Milo firm need to pay extra cost for its advertising cost to sell more Milo. Therefore, the price of Milo is higher compare to Vico. Another reason why Milo can sell higher price compare to Vico is because of the taste and preference. Milo is one of the most recognizable brands in Malaysia. Milo brings the nostalgic taste compare to Vico. Milo captures all the features and nutritional benefits of Vico. Milo contains PPROTOMALT, a malt extract found only in Milo, but not Vico. PROTOMALT provides complex carbohydrates, a good source of energy for a balanced diet. Furthermore, Milo has constantly improved the nutritional values of Milo by making it more wholesome and nutritious while ensuring that every delicious mug of Milo delivers the same energy goodness. Moreover, the production and cost of Milo differentiated it from its competitors, Vico. To produce one product, the firm need a good raw material. For Milo, it needs to get raw material such as cocoa from cocoa supplier. If the supplier increases the cocoa price, it will also affect the price of Milo because the Milos cost of production will increase. In Malaysia, Milo needs to import cocoa. The suppliers for basic ingredients like cocoa can increase price resulting in high price for Milo in comparison with Vico. Hence, Milo is a beverage for everyone which suitable for all income level since the price that set by the company is affordable. Although the price of Milo is slightly higher compare to its competitor, Vico, it does not affect the market demand of Milo. Instead, Milo is very competitive since the price is high in quality and most of the consumer does consume the beverage for the taste and preference not the matter of price. Part 3 Firm Advantages Differentiated Products Milos company runs in monopolistic competition market where Milo is a differentiated product. Milo is said to be differentiated from other competitive product because Milo is actually different enough compared to other substitutes although they are similar. As mentioned previously, Milo do contains PROTOMALT and ANTIGEN-E which are not available in the substitutes. This is what makes Milo so different compared to other coco drinks. Besides that, because of doing a lot of advertisement, its green-coloured package is widely recognised in the society compared to other coco drinks. Therefore, even Milo is slightly more expensive than the competitors, Milo is still the primary choice of most consumers. Engagement in advertisement In accordance to what is mentioned above, Milos company does advertisement very frequently in every form of mass media to promote Milo. Because of this, Milo became very well-known to every consumer in the market. The engagement also strengthens Milos differentiation in the market as consumers know how special Milo is compared to other substitutes. Furthermore, consumers will be fed with information of the special features of Milo in terms of how Milo affects ones energy level and health and what special nutrition Milo contains and even special offers. This ensures the consumers are kept informed on every new features and breakthrough of Milo so that they will continue their support toward Milo. As a result, this indirectly maintained or even improved the sales of Milo. Firm Disadvantages High Expenses Milos company has quite high expenses to operate in monopolistic competition market. A big portion of expenses are actually used in marketing and advertising as they are always renewing and revising their contents in advertisements. The work to come out with new advertisement needs cost as well. Besides that, the cost in researching new formula for enhancement of Milos taste and healthiness could not be neglected as well. Apart from that, costs of designing and implementing new appearance of packages have also contributed a lot in the total expenditure. Yet, these expenses could not be ignored as the company need to ensure Milos differentiation within the market or other competitive companies might take over their status in the market. Threat of competitors One of the characteristics of monopolistic competition market is the entry and exit of new firms are free. Therefore, Milos company which operates in this market will face many competitors and each of them will somehow have their own special features in their respective product. Because of that, Milos company will need to put extra effort to maintain its status in the market and not being replaced by the other competitive companies. They need to always revise and come out with new features install in Milo. For example, they have just come out with a new feature called the Milo Sejuk, which consumers can straight away mix cold water into the Milo powder instead of hot water. Consumer Advantages Informational advertisements Milo, a product from monopolistic competition market, is often being seen on advertisements from television, radio and signboards. Because of the regular advertisements made by the company, consumers are always kept informed on the uniqueness of Milo, likely the types of ingredients used, instead of other substitutes. Therefore, consumers always know the benefits they will probably get after purchasing Milo, either benefits on health or implicit benefits. Therefore, consumers need not to worry on the quality of Milo and can have full confidence on it. Enjoy new features As consumers of Milo in monopolistic competition market, they can enjoy frequent update from Milo in terms of the products features. As mentioned above, Milos company who faces many competitive forces needs to always revise and renew Milos feature. As a result, this actually gives consumers an opportunity to enjoy more new features from Milo. For example, when Milo is added with new nutrition, consumers enjoy the healthier Milo. When Milo Sejuk is introduced, consumers enjoy more convenience in consuming Milo. Consumer Disadvantages High price Because of the nature of monopolistic competition market, Milo which is categorised in this market is sold in a relatively higher price. As mentioned, Milos company has put many efforts to ensure the excellence of its product in many aspects, such as the nutritional value, recognisable packaging and most importantly the informational advertisements and these uses a lot of money. Therefore, Milos company has no choice but to increase the prices of Milo to cover the expenses made in the production of Milo. Part 4 Our research product Milo was introduced in Malaysia in 1950 and has won the affection of many Malaysians. Milo 2kg is Malaysians much-loved beverage. Milo 2kg is not just an ordinary coco malt drink. It contains PROTOMALT, a malted barley extract that supplies complex carbohydrates, the preferred, recommended source of energy in a balanced diet. It also has a good part of the nutrients naturally present in barley. Milo 2kg contain nutritional icon on each pack reinforces the nutritional properties that consumer can get from every cup of nutritious and great-tasting Milo. Milo 2kg packaging is the most direct and largest communication vehicle that the organization had with the most impressions they can deliver. Its distinguishes its product through easily recognizable packaging which is its green colour packaging. The firm also makes some effort in the advertisement to convince the consumer or potential consumer to purchase and consume their product. Advertising such as creates a creative slogan in order to make sure consumer will remember Milo. Example of slogan is Buy Milo 2kg free 200g. To make Milo 2kg more interesting to buy, the firm adds some cereal. The cereal will increase the cost of production and at the same time, the price of Milo will also increase. That is why quality factor can affect the price of Milo. After our research for the assignment, we found that the assignment was useful for us. From the assignment, we know more about four market structures. Our research product, Milo 2kg pack, had certainly assist us for a better understanding on the monopolistic competition market. We knew that monopolistic competition market is a market which is characterized by many small sellers, a differentiated product and easy market entry and exist. We understand that the many-sellers condition is met when each firm is so small relative to the total market that its pricing decisions have a negligible effect on the market price. We comprehend that when a product is differentiated, buyers are not indifferent as to which sellers product they buy. Besides, we knew that different kind of product will have distinguished level of demand from the communities. If a product has a high demand, it will attract other producer to produce the same or even better product. As a result, there will be a lot of compe titors and competition. All the producers will make their product popular and more favourable. 26_01b Economic Profit Normal Profit26_01a Our empirical findings in this research had fulfilled our expectations regarding economics. In the short run, Milos company in monopolistic competition able to make economic profits, but in the long run these will be competed away and the Milos company will only be able to make normal profit. In the short run and long run, Milos company will maximise their profit by maximization rule where marginal cost equal to marginal revenue (MC =MR). In the short run, price (Demand Curve) is exceeding the ATC (Average Total Cost ) curve and Milos company can make economic profit. However, in the long run, new firms will be attracted into the industry by the economic profits. The entry of new firms leads to an  increase  in the supply of differentiated products, which causes Milos company market demand curve to shift to the  left.   As the entry of the market increases, Milos company demand curve will continue shifting to the left until it is tangent to the average total cost curve at the profit maximizing level of output. At this point, Milos company economic profits are zero, and there is no longer any incentive for new firms to enter the market. Thus, in the long-run, the competition brought about by the entry of new firms will cause each firm in a monopolistic competitive market to earn normal profits. If we intend to establish a company, we will choose monopoly market which is large in size, to enter. We choose monopoly market because monopoly is a market structure characterize by single seller, others are impossible to entry our market, a unique product and most importantly, we will be the price makers. Firstly, in monopoly, a single firm is the industry. This is because we will be the only one producer or seller exists for a product. Because of single firm in the industry, we will produce output at lower per unit cost than two or more firms. Our monopoly firm will provides the total supply of a product in a given market. For example, we can run as the only Mexican Food in Kampar area. Secondly, there are barriers to entry into monopoly market that prevent competition. In comparison to prefect competition, there are no constrains to prevent new firms from entering an industry. Barriers such as legal barriers, economies of scale, network good and ownership of an essential resource. These barriers are so high that prevent any other firm from entering the market we chosen that is monopoly market. This will certainly give us incumbent advantages. We will earn normal profit in the short run too. Next, we will have a unique product. A unique product means there are no close substitutes for the monopolists product. Thus, we face little or no competition. In reality, however, there are few, if any, products that have no close substitutes. Lastly, we will be the price makers. Price makers means we will have to power to control the price. Sometimes, we as a seller can charge different customers, different prices, for the same good or service when the cost of providing the good or services does not differ among customers. We choose monopoly market because the price discrimination is possible only with monopoly or where members of a small group of firms follow identical pricing policies. In a conclusion, we will choose monopoly market as monopoly is a market structure characterize by single seller, others are impossible to entry our market, a unique product and most importantly, we will be the price makers.