Department of Maritime and Logistics Management Essay

plane section of Maritime and Logistics Management - Essay ExampleThe industry has become saturated callable to several banish external environmental impacts. Therefore, it is important for the new comers to understand the appropriate demand for the air service to begin with mothering a new business. Discussion This part of the essay result determine the key factors that regard to understand before deciding the demand for a new airline business. Moreover, the study will chance upon the implications for the operation of an airline regarding the mixed passenger and freight model. Answer 1 It is important for a newly developed cheek to do a grocery survey to understand several business factors. knowledge about market competition will help the organization to develop an legal business plan. Moreover, the organization needs to review effective internal resources and capability of the organization. Defining Idea, gathering information about market competition, effective resour ces, customer demand and feasibility assessment will help the organization to move forward. world(prenominal) airline industry has become highly saturated due to intense competition and several semipolitical and economical challenges. Recent financial crisis and global economic recession affected the global economic environment. junior-grade purchasing power, limited disposable income of people and negative economic growth rate are the major(ip) consequences of this economic slowdown. People are trying to save more rather than consuming products and services due to this economic distress. Therefore, it is important for the organization to utilize the resources in such a way that can take the business operation cost. Effective operation cost reduction can help the organization to put on competitive pricing strategy. Effective competitive pricing strategy will help the organization to fulfil potential competitive advantages. Airline industry is considered as the service industry . People always expect expose service against their air ticket fare. Now-a-day, the global airlines are trying to implement CRM strategies in order to fit the needs of customer. Slowly and gradually, effective customer relationship management will help the organization to develop a potential target customer base (Winsveen, 2012, p.13). Therefore, the major objective of the organization would be providing effective in-flight customer service against low competitive ticket price. Employees are considered as the strongest asset in a service providing organization. Skilled and trained pilots, flight attainders and air hostesses are considered as the major competitive distinctiveness of an airline organization. Effective organizational and work place culture need to be adopted by the organization to develop an effective workforce. The organization should focus on employment benefits of the employees in order to step-up the motivation level of the employees (Bowhill, 2008, p.333). Hig hly motivated employees will try to perform more effectively. Low twirl around time and high frequency of flights increase the core competency of the airlines. The organization needs to countenance effective training and development programme to increase the skills of the employees. Effective turnaround time management will enhance effective customer relationship management. Therefore, the organization needs to treat their employees and vendors as their own family members. and so only they can achieve effective competiti