Executive Summary of Sun Cosmetics, Inc. :: Business Management Cosmetics Australia Essays

Executive Summary of Sun Cosmetics, Inc. There argon many components to a successful organization, among them is a steadyflow of advanced products that ar consistently produced to spunky standards,available to customers when and where they are needed, and backed with briskservice and support. We pull up stakes demonstrate the viability of capturing asignificant market make do of sunscreen products Down Under. We ordain inform youof our unique market glamour plans, our unique product and its marketableattributes. We get out layout our target markets and their demographic information,and we will conclude with the profitability remarks necessary to gain yourconfidence and investment.Sun Cosmetics, Inc., the enhance company, was founded in 1955 and has been apublicly held company since 1973. It was incorporated in the read ofMassachusetts. Any U.S. legal conflicts f solely under the jurisdiction of theMassachusetts province court system. Its annual North American sales of sun screenproducts are in excess of $20 billion. Sun Cosmetics created Oceanasdevelopment team for the converse purpose of penetrating Australias regionalmarkets. Its members were selected based on their cultural tasting andadaptability, their research expertise, and their discerning abilities with twainprimary and secondary data.Cheri Brown, Vice president of International OperationsRobert Roy, handler of International Sales & MarketingHelen Quinn, Director of Cultural AdaptationBecky Barth, Director of Research & DevelopmentSun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &Company Limited to work in commensurate positions and pay grades. The trainingand marketing guidance is invaluable from both perspectives.Product introduction and formulationDue to the high incident of come up cancer Down Under, primarily originating inyoung children, we stool essential an additive that enables parents and childrento see that this sunscreen has in fact been applied to all areas of exposed skin.This additive is a coloring agent that fades approximately terce minutes afterapplication. Taking advantage of the Sydney 2000 Olympic Summer Games approach,we have incorporated the additive with an olympic theme OceanaGold, Silver & Bronze. The coloring agents will actually be gold,silver or bronze according to the note of the particular sunscreen purchased.In addition to these choices, each color would be available in several degreesof sun protection factor (SPF) SPF4, SPF8, SPF15 & SPF30 (SPF4 be the leastand SPF30 being almost total sunblock). Oceana is a non-greasy water disgustfulsunscreen with aloe vera gel, vitamin E and is paba free.Incidence of skin cancerThe high incidence of skin cancer in Australia is the reason for our choice ofthis product. pare down cancer has been on the rise due to environmental issues