E-Commerce and Marketing Strategies

As the conjuring Kids USA tagline says, Stop paying too much on Kids wear, the online livestock aims to attract its consumers by the moderately footingd products that they declare that starts at the lowest price of $2.65. Apart from the clothes that caper Kids USA bears, they also offer raiment and footwear for children. They also have branded products, mostly from customary vignette television shows and comics characters. The esthetic value of the website resembles the typical online business store. Upon opening the website, you would subsist you are visiting an online shop and the only thing that you are expiry to do is grass with their products and decide whether to purchase their products or not.As most online stores offer, Magic Kids USA designed their website so leaf nodes may substantially navigate through the web pages and stag through their selections of clothing and footwear. Magic Kids USA aims to target all gradees of society as their client base, this is because they offer the lowest up to the highest prices, and also provide branded merchandise and popular character based products. Their branded products also range from the popular and high-priced ones to the moderately priced branded products. Moreover, they have gift certificates to earn discount rate for consumers to spend less, thus, causing them to continue spending more(prenominal).Anna Bean Childrens vestments http//www.annabean.com/The Anna Bean Childrens Clothing online store offers an extensive selection of childrens clothes for boys and girls, diaper bags, gift collections and ideas, room decorations, and so much more. As far as uniqueness is concerned, the products that Anna Bean offers are the same selections in other online stores for children such(prenominal) as Web Clothes and Bunny Creek. The service of process that only Anna Bean offers among the three online stores is the Gift Services and Gift Registry.These operate offer an option for gift wrapping with additional payment and an chance for slew to sign up for an Anna Bean account and sell throwa manner(prenominal) and duplicated gifts online for other online clients to purchase. They also have a integrated account wherein people can call and consult them for gift selections and alternatives. The Gift Services, Gift Registry, and corporate accounts services of Anna Bean expands their client base because of the added and relevant service that they provide. The aesthetic value of the website was intended to present a young and artistic sense of smell that suits the personality of children.The color for the background was mesmerizing and the logo and other icons were attractive shapes and colors for children. Navigating through the website was easy because their items were categorized and labeled accordingly, therefore, it was easy to browse through their products and select items to be purchased. Anna Bean utilizes a creative way of marketing their products.They have put togethe r the magazine covers on which they had the probability to advertise their products. The magazines were popular for expectant moms, parents, working mothers, and fashion magazines for children. They also offer overnight shipping, which is a good strategy, especially to attract clients who do not want to wait.Bunny Creek http//www.bunnycreek.com/The outline of Bunny Creeks website is similar to that of Anna Beans. They have the same selection of clothing, however the categories were more specific, such as selections by brands, size, season, new arrivals, etc. This means that they have a larger selection of products to offer online. They also cater to the lower class client base because they have The $2, $5, $10 Sale. They also have electronic discount coupons and gift certificates for those who want to cut costs of the products that they are dismissal to purchase.Their products range from the most to the least expensive, allowing them to earn a larger client base that caters to th e upper, middle, and lower classes of society. For some of the gift items that they provide, they offer personalization of the products, however, taking more time than the usual duration of delivery. Moreover, Bunny Creek offers substantial discipline on how to purchase and pay for an regularize, a list of shipping fees, discussion rates and conditions, the delivery time, etc. The online store was more informative and revealed all-important(prenominal) details for the clients.The physical make-up of Bunny Creek is not as attractive as Anna Bean, for example. The colors were boring, thus, failing to attract online clients who happen to browse through the website. Web sites should offer interactive and creative websites in order to attract consumers to navigate through the web pages and gain potential purchasers.Navigating through the website was easy because their products were neatly categorized and it was easy to select products because numerous products were displayed at once. Advertising and marketing for Bunny Creek is not effective because of its failure to give off a child-friendly or child-oriented image, just by sounding at the design of the web page. Clients usually go for online stores, which exert front in beautifying their web page and offering many services for their clients.