Market Orientation Assessment Essay

1.Customer Orientation education about guest involve and requirements is involveed regularly.DONT love (0)There is no argumentation in the denomination indicates that Psion has collected information about node needs and requirements regularly.Our corporate objective and policies are aimed at once at creating meet nodes.DONT KNOW (0)Since there is no clear statement in the article whether Psion has collected information about customer needs and requirements regularly, the corporate objective and policies are also not clear if it aimed directly at creating satisfied customer.Levels of customer satisf sue are regularly assessed and consummation is taken to improve matters where necessary.DONT KNOW (0)There is no statement in the article indicates that Psion regularly assess level of customer satisfaction and take action to improve matters where necessary.We put major trial into building stronger human relationships with key customers and customer group.DONT KNOW (0)The arti cle did not indicate that Psion put major effort into building stronger relationship with their key customers and customer group.We recognize the conception of distinct groups or segments in our securities industrys with dissimilar needs and we adapt our offering accordingly.AGREE (4)Psion saw that high-end personal organiser market was being invaded by new generation of smart-phones, those are phones with personal organiser capabilities built-in. Psion saw this as a market for integrated devices. Psion knew that their product as standalone organizer had a finite lifespan, thus Psion will create a connected device by did a strategical deal with Motorola to riddle the market for integrated devices. It shows that Psion recognize the existence of distinct segment in the market with different needs and they create the connected devices to enter it. resume score for customer orientation4Psion has questioned its future as a maker of handheld electronic organizers due to handheld ma rket has changed to a fault much by a new smart phone products which deplete functionality as organizer and a phone and also by cheaper organizers. that it seems there is no peculiarity that Psion take any action to collect information from customer about current needs and requirements and put just about effort to build stronger relationship with their major customers. Psion did read the signal of changes in the market through recent advertisement, instead.2.Competitor OrientationInformation about rival activities is collected regularly.AGREE (4)Psion knows information about current activities of their rivalrys such as new products and excess capacity of the rivals.We conduct regular benchmarking against major rival offerings.AGREE (4)Psion did evaluation about major competitor offering.There is quick response to majors competitor actions.AGREE (4)Psion apply strategic thrust to response the majors competitor actions even it stupefy fell through, and spent the last five mon ths going through alone option to see what other ways there were to pre suffice the strategic thrust. When Palm and Handspring done wrote off about $ 300m and make prices dived, Psion decide to coerce out and will stop making handheld organizer barely still continue to sell existing products. It shows Psions rapid response to what confirm done by the major competitors.We put major strain on differentiating ourselves from the competition on factors authorized to customers.DISAGREE (2)Psion do not put major emphasis on differentiating themselves from the competition on factors important to customers, described by Psion decision to stop making handheld and conserve sell existing products. meat score for competitor orientation14Psion knows information about current activities of their competitors, did evaluation about major competitor offering and response to majors competitors action rapidly. However Psion do not put major emphasize on differentiation.3.Long-Term PerspectivesW e place great priority on semipermanent market consider gain than short-run profit.DISAGREE (2)Psion still struggling to keep their existence and it makes them decide to put priority on making money.We put greater emphasis on meliorate our market exploit than on improving internal efficiencies.DISAGREE (2)Psion decided to pull out and stop making handheld organizers even though they intend to keep exploiting the intellectual shoes it has gleaned from more than 20 years.Decisions are head by long-term considerations or else than short-run expediency.AGREE (4)Psion decision to retain its 28 percent spot in Symbian and by the acquisition of Teklogix to move to the enterprise wireless market as a less risky market is clearly establish on long-term consideration.Total score for long-term perspectives 8 delinquent to currently struggling to keep their existence, Psion decided to put priority on making money compare than put priority on long-term market share and improving market p erformance. However decisions are guided by long-term consideration by move to les risky market.4.Interfunctional CoordinationInformation about customer is widely circulated and communicated throughout the face.DONT KNOW (0)There is no trait about this matter in the article.The different department in the organization work effectively together to serve customer needs.DONT KNOW (0)There is no indication about this matter in the article.Tension and rivalries mingled with departments are not allowed to get in the way of serving customers effectively.AGREE (4)The article do not indicates clearly about tenseness and rivalries between department of Psion, further the article mentioned that there is provisional revenues from the combined enterprise division between Psion and Teklogix which shows that combined enterprise division expected to work closely without tension and rivalries each other to serve customers effectively and meet the expectation of revenues.Our organization is flex ible to enable opportunities to be seized regardively rather than hierarchically constrained.DONT KNOW (0)There is no indication about this matter in the article.Total score for interfunctional coordination 45.Organizational CultureAll employees recognize their position in helping to create satisfied end customers.DONT KNOW (0)There is no indication about this matter in the article.Reward structures are closely related to external market performance and customer satisfaction.DONT KNOW (0)There is no indication about this matter in the article.Senior counselling in all functional areas give top importance to creating satisfied customers.DONT KNOW (0)Senior management meetings give high priority to discussing issues that affect customer satisfaction.DISAGREE (2)From the article, the most important issue is about strategic management to survive and keep the existence of the confederation, thus we conclude that management meetings give high priority to discussing these issues in stead of issued that affect customer satisfaction.Total score for organizational culture 2Total Score 32The highlight is on the struggle and effort made by company to stay alive, it tried to find new cooperation with other company to make headway over new market, decided to abandon the old market and focus on the less risk market In overall, they have overleap market orientation that enables them to keep performing well in the single market. It focused on the competitors instead on their customers, Psion saw the situation as failing without any hope, which maybe correct but maybe if they have taken another path , we may see the market of handheld product differently today